Building A+ Content and need the current image dimensions before you brief your designer? Here's a practical
guide to the main Basic and Premium module types, plus exactly where to confirm the live pixel spec for each
one.
01
Where to Find Current Amazon A+ Image Dimensions
Open A+ Content Manager, select Add Module, and choose the module type. The current upload requirements appear
directly in the module interface. This is the most important step for confirming the current pixel requirement,
and it's worth doing every time, not just once. Amazon revises module specs periodically, which is why a static
number sitting in a blog post — ours or anyone else's — is the wrong thing to build a paid photoshoot against.
This guide is your map to which module to pick. The module interface itself is your source for the exact number.
02
Basic A+ Content Modules, by Type
| Module |
Image Shape |
Best Use |
| Standard Header
|
Wide banner |
Hero or section introduction |
| Standard Image & Text
|
Image + text, one side |
Feature callout with explanation |
| Four Image & Text
|
4 small tiles |
Quick multi-benefit grid |
| Standard Image Grid
|
3–4 tiles, no text |
Lifestyle or angle variety |
| Comparison Chart
|
One image per column |
"Which one do I need" product lineup |
| Single Image Highlight
|
One large image |
Single hero feature or use case |
| Multiple Image Module
|
Several images, mixed sizing |
Extended visual storytelling |
| Q&A
|
No image |
Structured FAQ block |
| Technical Specification
|
No image |
Spec table |
Module availability and exact configuration can vary by account and category. Treat this table as a planning
map for which module fits your content goal, then confirm the live spec and availability inside A+ Content
Manager before designing.
03
Premium A+ Content Modules, by Type
| Module |
Image Shape |
Best Use |
| Brand Story
|
Multiple carousel cards |
Cross-listing brand narrative, shared catalog-wide |
| Interactive Hotspot
|
One base image, clickable markers |
Product anatomy or feature callouts |
| Image Carousel
|
Multiple wide images |
Swipeable lifestyle sequence |
| Enhanced Comparison Table
|
One image per column |
Premium comparison chart for larger catalogs |
| Video Module
|
Video file |
Product demo, unboxing, or brand film |
Premium eligibility, per Amazon's own Seller Central announcement: a Brand Story module
published across all brand-owned listings, plus five approved A+ Content modules within the trailing 12
months. A banner notification appears in A+ Content Manager once your account qualifies. Amazon has adjusted
eligibility rules before, so confirm current status directly in-account rather than assuming this holds
indefinitely.
04
Rules That Apply to Image-Based Modules
- File format:
Image modules generally require JPEG or PNG; video and interactive modules
follow different asset rules entirely. Confirm the specific format in the module interface rather than
assuming one rule covers every module type.
- Color mode:
RGB, not CMYK, is the standard expectation for web display.
- Design at native size:
Build the asset at the dimension the module interface shows you
rather than uploading oversized and letting Amazon resize or crop it — resizing after the fact tends to
soften detail and can shift your intended composition.
- Safe zone:
Keep important text and visual elements away from the image edges so nothing
gets clipped if the module renders or crops differently across devices.
05
Mobile Rendering Notes
Mobile rendering can change how side-by-side content displays; comparison and multi-column modules are where
this shows up most. A layout that reads cleanly across three columns on desktop can compress into a cramped,
hard-to-scan stack on a phone. Always check the mobile preview inside A+ Content Manager before publishing, not
just the desktop editor view.
06
Content Rules Worth Knowing Before You Design
A+ Content submissions are reviewed before publishing. Common rejection triggers include pricing or promotional
language, embedded customer reviews or star ratings, competitor names or references, and off-Amazon contact
information or links. Product images should represent the actual item being sold. Confirm current content
guidelines directly in Amazon's A+ Content documentation inside Seller Central, since policy specifics are
updated periodically.
07
Specs Get You Approved. Strategy Gets You Sales.
This page tells you which module fits your content and where to pull its live spec. Which modules to actually
use, and how to sequence them so a shopper moves from scrolling to buying, is a different question, covered in
"A+ Content That Actually Converts." This page is the what
; that one's the why.
Want A+ Content Built to Current Spec and Built to Convert, in One
Pass?
We confirm module specs at build time and design against strategy from day one.
08
FAQ
| Where do I find the exact image size for a specific A+ Content module?
|
| Inside A+ Content Manager: select the module type from the module library, and the required
dimensions display in the upload field. This is the current source, since Amazon revises module
specs periodically and static lists elsewhere fall out of date. |
| Are Basic and Premium A+ Content module sizes different?
|
| Yes. The two tiers use different module libraries, and Premium generally supports larger formats
including video and interactive elements. Confirm exact current dimensions in the live module
selector for either tier. |
| Why do image sizes for the same module vary across different guides online?
|
| Amazon updates module specs periodically, and many guides either go stale or copy numbers from other
unverified sources rather than pulling from Amazon's own tool. The module selector inside your
account is the source that reflects your current requirement. |
| What happens if I upload an image at the wrong size?
|
| Amazon either rejects the upload or auto-resizes and crops it, which typically softens detail or
shifts the composition. Confirming the exact dimension in the module selector before designing
avoids both outcomes. |
