CMO Blog

Amazon Customer Engagement Tools in 2026
By William Fikhman September 17, 2026
Amazon retired Manage Your Customer Engagement in 2024. Here is what replaced it, the messaging, review and promotion tools, and what you are allowed to send.
Amazon Business Pricing: B2B Discounts, Tiers & Tax Exemption
By William Fikhman September 17, 2026
How Amazon Business pricing works: business prices, quantity discount tiers, ATEP tax exemption, and the August 2026 B2B deals change sellers need to know.
amazon dsp
By William Fikhman September 10, 2026
Amazon’s published DSP minimums contradict each other. Here is what each one applies to, why the self-service picture is not what most articles claim, and the full monthly cost stack.
amazon vendor central
By William Fikhman September 10, 2026
Every key Vendor Central report and metric, where to find it, and the benchmark bands that matter. Plus why there is no single Amazon vendor scorecard and how poor scores quietly shrink your POs.
Amazon advertising attribution
By William Fikhman September 10, 2026
Amazon ad reports show which interaction got credit, not what caused the sale. Here is how attribution windows, restatement, last-touch, and the 2026 changes distort the numbers.
Storytelling vs Spec-Only Amazon Copy 2026: Turn Specs Into Benefits | CMO
By William Fikhman September 10, 2026
On Amazon, specs give shoppers the facts and storytelling gives them the reason to care. Here is how to combine both, and why it matters more as AI-assisted shopping grows
amazon automate pricing tool
By William Fikhman August 27, 2026
Learn how the Amazon Automate Pricing tool works, how to create pricing rules, set price limits, automate prices, and compare it with repricing software.
amazon business customer service
By William Fikhman August 27, 2026
How Amazon scores your customer service across response SLAs, Order Defect Rate and Voice of the Customer, plus how to build a CS operation that holds at volume.
amazon product image optimization
By William Fikhman August 27, 2026
Amazon product image optimization in 2026: main image requirements, technical specs, gallery strategy, mobile design, and how images affect performance.
amazon product video
By William Fikhman August 26, 2026
Learn Amazon product video requirements, where videos can appear, Brand Registry considerations, and best practices for creating listing videos.
amazon backend keywords
By William Fikhman August 26, 2026
How Amazon backend keywords work in 2026: the 250-byte Search Terms limit, what to enter, common mistakes, and how to check indexing.
Amazon Project Zero lets eligible brands remove counterfeit listings immediately.
By William Fikhman August 26, 2026
Amazon Project Zero lets eligible brands remove counterfeit listings immediately. Here is how it works, who qualifies, and how it fits with Transparency.
what is a good ACoS on Amazon
By William Fikhman August 20, 2026
What counts as a good ACoS on Amazon? Get the break-even formula, benchmarks by category, targets by product stage, and how to lower yours.
Amazon FBA reimbursement
By William Fikhman August 20, 2026
Amazon changed its FBA reimbursement rules and most claims now expire fast. Learn the current claim windows, the manufacturing-cost payouts, and how to file.
amazon ip complaint
By William Fikhman August 20, 2026
What to do when you get an Amazon IP complaint: the four types, how to respond with the right documentation, and how to report an infringer through Brand Registry.
amazon compliance mistakes
By William Fikhman August 20, 2026
The Amazon compliance mistakes that suppress listings and trigger investigations, from titles and images to GS1 identifiers and documentation, plus the fix for each.
amazon seo guide
By William Fikhman August 20, 2026
Learn how Amazon SEO works in 2026: the A9, COSMO, and Alexa for Shopping systems, keyword placement, backend terms, and how to rank as a new seller.
Amazon Product Title Requirements 2026
By William Fikhman August 19, 2026
Learn Amazon product title requirements for 2026, including the 75-character rule, item highlights, and proven tips to optimize titles for visibility and conversions.
amazon a+ content image sizes
By William Fikhman August 13, 2026
Learn where to find current Amazon A+ Content image sizes, module requirements, file rules, and mobile design guidance for Basic and Premium A+.
Amazon Section 3 violation
By William Fikhman August 12, 2026
Suspended under Section 3 of Amazon’s Business Solutions Agreement? Here’s what the notice actually means, how to identify the real violation, and how to build a Plan of Action that gets read.
Unauthorized Resellers on Amazon: Find, Stop & Protect
By William Fikhman August 6, 2026
Learn how to find unauthorized Amazon resellers, document violations, protect your Buy Box, use Brand Registry tools, and defend your brand reputation.
Amazon Listing Optimization Checklist: 10 Missed Fixes
By William Fikhman August 6, 2026
Use this Amazon listing optimization checklist to improve titles, bullets, images, backend keywords, A+ Content, conversion rate, and organic visibility.
Amazon SEO and PPC: Why Paid and Organic Strategies Must Work Together
By William Fikhman July 30, 2026
Brands that run Amazon PPC and SEO as separate functions pay twice for the same intelligence. Here is the Paid-Organic Growth Loop that connects advertising data to listing performance.
amazon-storefront-design-best-practices-and-examples-that-drive-sales
By William Fikhman July 29, 2026
Most Amazon Brand Stores display products without guiding decisions. Here is the storefront design structure, module strategy, and analytics framework that turns store traffic into revenue.
amazon-agency-vs-freelancer-vs-in-house-team-full-guide
By William Fikhman July 29, 2026
Compare Amazon agencies, freelancers, and in-house teams across cost, expertise, scalability, and accountability to choose the right Amazon management model.
By William Fikhman July 23, 2026
The approach to removing unauthorized sellers from Amazon depends entirely on whether they are selling counterfeit product or authentic product through an unauthorized channel. Here is how to tell the difference and what each situation requires.
By William Fikhman July 23, 2026
One full-time Amazon hire covers one function. A fractional Amazon team covers the channel. Here is what each model actually costs and when each one makes sense.
By William Fikhman July 16, 2026
Most brands get campaign management when they need advertising accountability. Here is what proper amazon ppc management looks like and why the distinction determines whether advertising spend compounds or dissipates.
By William Fikhman July 7, 2026
A fractional amazon cmo runs the Amazon channel with full executive accountability without the full-time cost. Here is what that means operationally and when a brand needs one.
By William Fikhman July 7, 2026
Most Amazon A+ content looks polished but fails on conversion. Here is what buyer-first module strategy looks like and how an amazon A+ content agency structures it differently.
amazon-account-health-every-metric-that-can-suspend-you
By William Fikhman July 2, 2026
Amazon Account Health runs two parallel risk systems. One tracks performance metrics. One tracks policy compliance. Both can suspend your account independently. Here is every metric that matters and the thresholds that trigger action.
Amazon Gray Market Sellers: How to Identify Them and Shut Down the Source
By William Fikhman June 29, 2026
Amazon gray market sellers offer authentic product through unauthorized channels. Standard IP tools don’t apply. Here is how to identify them and what actually produces lasting results.
Green checkmark and red world map with connected data panels, suggesting cybersecurity or global network monitoring
By William Fikhman June 25, 2026
Three structural catalog errors cause Amazon listings to appear active while the search algorithm stops indexing them. Here is what causes each one and how to diagnose it.
By William Fikhman June 25, 2026
Amazon contribution margin explains where Amazon profits actually disappear. Learn the difference between CM1, CM2, and CM3 and how to measure true SKU profitability.
Blue tech-themed SEO graphic with large letter A, search bar, analytics icons, and a package with checkmark
By William Fikhman June 23, 2026
Learn the Amazon product title best practices that drive indexation and CTR in 2026, from attribute order to mobile truncation.
amazon-keyword-research-terms-that-actually-convert
By William Fikhman June 17, 2026
Amazon keyword research means finding terms buyers search and buy with, not just terms with high volume. Here is how to separate the two and rank on what matters.
By William Fikhman June 10, 2026
Amazon's ranking systems evolved beyond keyword matching. Here is what changed, what behavioral signals now drive visibility, and how modern Amazon SEO works.
th:first-child, td:first-child
By William Fikhman June 2, 2026
Amazon backend keywords are the hidden search terms that expand your indexation. Here is the 250-byte limit, what to include, what to exclude, and how to fill it correctly.
Stylized Amazon logo with rockets, charts, and glowing arrows on a blue tech background
By William Fikhman May 25, 2026
Learn the Amazon product launch strategy that works in 2026. Improve conversion, reviews, PPC performance, and scale profitably.
E-commerce workflow illustration with product screens, shopping cart, and package delivery icons on a blue background
By William Fikhman May 25, 2026
Learn why Amazon image stacks drive higher conversions than keywords and how optimized product images improve clicks, trust, rankings, and sales.
Global logistics scene with drones, trucks, workers, and a rising blue arrow around a globe
By William Fikhman May 20, 2026
Discover how Amazon Supply Chain Services (ASCS) helps businesses scale faster with advanced logistics, fulfillment, and delivery solutions.
Upward growth chart with people climbing a rising arrow toward a rocket launch, symbolizing success
By William Fikhman May 18, 2026
Data-driven Amazon listing optimization in 2026 helps sellers improve rankings, boost conversions, and outperform competitors using advanced tools and strategy.
The Underused Revenue Engine for CPG and Consumable Brands
By William Fikhman May 6, 2026
Unlock Amazon Subscribe & Save in 2026: turn one-time buyers into recurring revenue, boost retention, and grow predictable sales for CPG and consumable brands.
Boxes Showing Amazon Vine vs. Early Reviewer Program
By William Fikhman May 6, 2026
Amazon Vine vs Early Reviewer Program: see which builds social proof faster in 2026 and how Vine drives reviews, rankings, and conversions.
Amazon Advertising logo on dark gray background with orange curved arrows around the text
By William Fikhman April 7, 2026
An Amazon growth agency manages the operational, advertising, and compliance systems that break when founders try to scale alone. Here is what that actually means.
amazon rufus image optimization
By William Fikhman April 7, 2026
Amazon Rufus (Alexa for Shopping) image optimization in 2026: how to write A+ alt text, the AI-generated-people disclosure rule, resolution, and visual search.
Purple open book with a white upward arrow and floating money icons on a lavender background
By William Fikhman April 6, 2026
Amazon listing stopped selling? Diagnose whether the decline is traffic, conversion, offer, or catalog before you spend, then fix the actual failure point.
ai amazon listing copy
By William Fikhman April 6, 2026
How to write Amazon listing copy in the AI era: what to let AI draft, what needs brand and customer insight, and what Alexa for Shopping changes.
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