Amazon PPC Management
Most Amazon brands are spending more on ads than they need to, and getting less back than they should. CMO takes full ownership of your advertising operation, from campaign architecture to daily bid management, so your ad spend starts working as hard as your products do.
Why Most Amazon PPC Campaigns Underperform?
Bad results are rarely random. Across the hundreds of accounts CMO has audited, the same problems show up time and again, and they compound quietly until the numbers become impossible to ignore.
Wasted Spend
Campaigns running broad match on irrelevant terms, budgets exhausted by mid-morning, and no negative keyword strategy. The spend is high but the return is unclear. Money leaves the account every day without a clear line back to revenue.
The ACOS Trap
Chasing a low ACOS at the expense of growth, or accepting a high ACOS without understanding whether it is justified by category, margin, or launch stage. Most brands do not have the benchmarks to know which situation they are in. Both versions of this mistake cost real money.
Set-and-Forget Management
An agency or freelancer that launched campaigns six months ago and has not touched the structure since. Amazon's algorithm changes constantly, a campaign that was performing well at setup is slowly losing ground if no one is actively managing it. By the time the data shows the damage, months of spend are already gone.
How CMO Manages Your Amazon Advertising?
There is no single lever that fixes Amazon PPC. Good performance comes from the whole structure working together, architecture, keywords, bids, negatives, and reporting that actually tells you something. Here is what that looks like in practice.
Campaign Architecture
CMO builds campaign structure from the ground up when needed. Sponsored Products, Sponsored Brands, and Sponsored Display are organised by intent, branded, competitor, category, and defensive, not just by product. Structure is the foundation everything else sits on. If it is wrong, optimising bids and keywords on top of it produces mediocre results at best.
Keyword Strategy
Ongoing keyword research using Amazon's own search term reports, not just third-party tools. What shoppers are actually typing, including long-tail and question-based queries that Rufus and voice search are surfacing, is built into the targeting from the start. Keyword lists are not set once and left alone. They expand as the data grows.
Bid Management
Daily bid adjustments based on performance data, time of day, and competitive pressure. Not automated-only. Human oversight is applied to placements and bids that require strategic judgment rather than algorithmic defaults. Automation handles volume; experienced management handles the calls that automation gets wrong.
ACOS and TACOS Benchmarking
CMO tracks both ACOS, ad-attributed revenue only, and TACOS, which measures total ad spend against total store revenue including organic. TACOS is the metric that tells you whether PPC is supporting your organic rank or just propping up sales that should be coming in on their own. Both numbers matter, and CMO reports both.
Negative Keyword Management
An often-ignored lever that produces immediate, measurable savings. Ongoing identification and addition of negative keywords stops spend on irrelevant searches that would never convert. This work alone frequently recovers 10–20% of wasted ad spend within the first 30 days of management.
Reporting
Clear, plain-English weekly and monthly reporting. Not a dashboard dump, actual explanation of what changed, why it changed, and what is being done about it. If you have to interpret your own reports, the agency is not doing its job.
What Amazon PPC Management Includes?
Every CMO engagement covers the full advertising operation, not individual campaign tasks.
If you are also running Amazon Listing Optimisation, CMO manages both together so the ads and the listing are working off the same strategy. Clicks that land on a high-converting listing cost the same as clicks that land on a weak one, the difference shows up in your return.
Real Results from CMO-Managed PPC Campaigns?
Consumer Beauty Brand
The Situation: This brand came to CMO with an ACOS of 42% and monthly ad spend of $38,000. Campaigns had been running on broad match for over a year with no negative keyword management and no Sponsored Brands presence. The account structure had not been touched since the initial setup, leading to wasted spend and limited scalability.
What We Did: Rebuilt campaign architecture from scratch across Sponsored Products and Sponsored Brands. Introduced category and competitor targeting alongside the existing keyword campaigns. Implemented a negative keyword strategy that cut irrelevant spend by 28% in the first 30 days, while segmenting campaigns by match type and intent to improve control and performance.
The Result: ACOS dropped from 42% to 24% within 60 days. Ad-attributed revenue increased by 67%. TACOS improved by 31% as organic ranking lifted alongside PPC performance, creating a more efficient and scalable growth engine.
Why Brands Choose CMO Over Other Amazon PPC Agencies?
Senior expertise, not a junior team
Your account is managed by Amazon veterans who have run PPC for brands doing $1M to $20M+ on the platform. Not an account manager six months into their career following a templated playbook. The people managing your account have seen the situations yours is in, and know how to get out of them.
We manage everything, not just the ads
Ads perform better when the listing converts. CMO manages PPC alongside Amazon listing optimisation, A+ content, and storefront, so the whole funnel is working together, not just the top of it. See our full capabilities to understand what a fully managed Amazon operation looks like.
Performance-based, month-to-month
No long-term contracts. Our model is built on delivering results, if we are not moving your numbers, you should not be locked in. That is how we prefer to work, and it keeps both sides accountable.
Amazon SPN Certified
CMO is an Amazon Service Provider Network certified agency, a credential that reflects platform expertise and accountability to Amazon's own standards. It is not a marketing claim, it is a verified status that requires ongoing performance.
FAQs for Amazon PPC Management
Ready to Stop Wasting Ad Spend?
CMO takes full ownership of your Amazon advertising, from campaign structure to daily bid management. Month-to-month, senior expertise, results you can measure.
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