About Chief Marketplace Officer
Every Corner of Amazon, Run by One Accountable Team.
We embed a senior Amazon operator into your team on a fractional basis, running PPC, SEO, creative, A+ content, Seller and Vendor Central operations, and brand protection under one roof. Senior operators only. No hand-offs, no surprises.
Who we are
A Fractional Amazon Executive Team, Not a Vendor
CMO helps brands like yours succeed on Amazon. Most agencies sell you with their most knowledgeable team member, then pass you off to their least knowledgeable one. We're structured more like your CPA or law firm: your senior person stays engaged the entire time, meets with you regularly, and delivers results — all on a fractional basis. The result is a brand that can finally control resellers and content, look outstanding on Amazon, and grow sales. CMO becomes a part of your team.
What we do best
Four Disciplines, One Operating Team
Pick a specialty or hand us the whole account. Every service is delivered by senior Amazon experts.
PPC & Advertising
Sponsored Products, Brands, Display, and DSP run with TACoS-first discipline.
SEO & Listings
Keyword research, copy, backend, and rank tracking that turns searches into buyers.
Creative & A+ Content
Images, infographics, A+ modules, and storefronts built to convert.
Brand Protection
Registry enforcement, reseller removal, MAP, and reimbursement recovery.
Our story, in proof
Built by a Seller, Measured in Results
Founder William Fikhman started selling on Amazon in 2009, scaling to $5M within twelve months. He founded CMO to give brands that same operator-level expertise on a fractional basis. Here's what it's produced.
Building Brands from Zero
When a 30-year stationery and craft brand came to CMO, virtually no Amazon presence: outdated listings for discontinued products, and a brand identity unrecognizable in search. CMO built 100+ listings from scratch and turned a dormant catalog into a real storefront.
10.5 ROAS while growing salesTurning Ad Spend into Profit
Advertising is where most brands quietly bleed money. One client came in with ACoS at 42%. CMO rebuilt the entire campaign architecture from scratch and brought it down to 26% within 60 days, while ad-attributed revenue climbed 57% in the same window.
−38% avg. ACoS reduction across clientsGrowth That Compounds
The results stacked up across the roster: 6X revenue growth in 10 months for one brand, 275% more traffic in six months for another, 162% revenue growth in a single 30-day push, and a 54% conversion-rate lift in 120 days.
+184% avg. YoY revenue growthProtecting What We Build
Growth means nothing if unauthorized sellers erode it. CMO's brand protection team enforces MAP, removes hijackers, and wins back the Buy Box so the brands we grow stay protected.
2,400+ Brand Registry takedownsThe people
Leadership Team of CMO
Senior operators who stay on your account — the person who wins your business is the person who runs it.
William
Angie
Charlie
Shant
Gerry
David
John
Sergio
Elliott
Dustin
How we operate
Our Values
Learning Every Day
Amazon evolves daily and so do we. We're hands down the most knowledgeable Amazon resource on your team.
Responsive
Zoom, email, text, Slack, and yes, the phone. Wherever the communication comes from, we're responsive.
Proactive
We use our judgment to make decisions and take proactive actions that push our clients forward.
Direct & Honest
We speak only in facts — and when we don't know, we say so.
Note from the Founder
Why I Started CMO
William Fikhman started selling on Amazon in 2009. Within twelve months, he was running a $5M operation. After building one of the country's leading brand protection agencies — overseeing 100+ brands and $200M+ in cumulative sales — he founded Chief Marketplace Officer to solve the problem that kept showing up: great brands being handed off to junior account managers.
CMO exists so your senior operator never leaves the room. We run your Amazon like it's our own — and the seller mindset it started with hasn't changed.
William Fikhman
Get more out of Amazon with CMO
Book a free, no-obligation Amazon audit. We'll show you exactly where the gaps and the growth are.
