The right Amazon brand protection option depends on the problem. Counterfeits across websites suit software such as Red Points or Corsearch. Unauthorized resellers can be flagged at scale by software like Gray Falkon, but sellers who don't respond need test buys and source tracing from an agency or counsel such as Vorys eControl.
Amazon Brand Registry is free to join, and every enrolled brand gets the same reporting tools. So why do brands pay agencies and software companies to protect them on Amazon? Because the tools only act on what someone finds, documents, and pushes through. A counterfeit listing is easy to spot. An unauthorized reseller selling genuine product below your price looks exactly like a legitimate seller until someone investigates where the stock came from.
This guide compares seven options: three agencies, one law firm, two software platforms with service layers, and Amazon's own tools, all judged on the same criteria. One disclosure up front: Chief Marketplace Officer (CMO) is one of the agencies on this list. We've described where we fit and where another option fits better.
Figure 1: How the four layers of Amazon brand protection fit together.
The 7 options at a glance
Each option below is judged on where it enforces, what enforcement it offers, whether it runs test buys, and how it prices. Details come from each provider's own website, checked November 4, 2026; "not stated" means the site doesn't say, not that the provider can't.
| Option | Type | Where it enforces | Enforcement types | Test buys | Pricing |
|---|---|---|---|---|---|
| CMO | Agency | Amazon | IP reporting (trademark, copyright, counterfeit), Project Zero and Transparency management, seller outreach, cease and desist support | Yes | Month to month; scoped after an audit |
| Vorys eControl | Law firm | Online marketplaces | Investigation, enforcement, MAP programs (US), litigation | Investigations stated | Not published |
| SupplyKick | Agency | Amazon | MAP violation and rogue seller response | Not stated | Not published |
| Red Points | Software plus services | Marketplaces, websites, social media, ads, domains | Takedowns, Gray Market plan, seller notices, litigation program | Yes, as a service | Quote by scope |
| Corsearch | Software plus services | Online channels broadly | AI detection, takedowns, Distribution Control for gray market | Not stated | Demo and quote |
| Gray Falkon | Software plus strategist | Amazon (all regions), Walmart US and Canada, eBay, TikTok Shop | Automated seller letters, seller engagement, invoice requests to trace sourcing | Not stated | From $6,500 a month |
| Amazon's tools | Free and paid programs | Amazon | Report a Violation, Project Zero, Transparency | No | Brand Registry free; Transparency per code |
The 7 options, reviewed
CMO (Chief Marketplace Officer)
CMO runs brand protection as an ongoing enforcement operation on Amazon: continuous ASIN monitoring, gray market source tracing, test buy documentation, IP violation reporting, Brand Registry, Project Zero, and Transparency management, MAP monitoring, seller outreach, and cease and desist documentation with your legal team ( CMO brand protection).
Best for: brands whose main problem is unauthorized resellers and channel control on Amazon, especially if they want PPC and listings under the same team. Where another option fits better: CMO isn't a law firm, and it isn't built for counterfeit takedowns across social media and websites.
Figure 2: One CMO engagement. Unauthorized sellers fell from 9 to 1 in 45 days; Buy Box ownership recovered on both ASINs.
Vorys eControl
Vorys eControl is the online brand protection practice of the law firm Vorys, working on these problems since 2014. It covers strategic consulting, authorized seller management, MAP and pricing policies (US only), investigation and enforcement, litigation, compliance, and international work.
Best for: brands with persistent unauthorized sellers that need legal action or a distribution policy built to hold up in court. Watch out for: legal fees and timelines that only make sense when the problem justifies them.
SupplyKick
SupplyKick is a full-service Amazon agency. Its brand page describes a dedicated, US-based account manager and work on MAP violations and rogue sellers, and it also describes the purchase orders it sends to brands.
Best for: brands that want brand protection inside a broader Amazon partnership. Watch out for: whether you're signing a wholesale relationship or an agency one; they give you different control over pricing.
Red Points
Red Points is an AI brand protection platform covering marketplaces, websites, social media, ads, and domains. Beyond counterfeit plans, it sells a Gray Market plan for unauthorized sellers and parallel imports, offers test purchases and seller notices as services, and runs a revenue recovery program with zero-cost litigation.
Best for: brands fighting counterfeits or gray market selling across many channels. Watch out for: quote-only pricing; ask how it handles sellers who ignore notices.
Corsearch
Corsearch offers Zeal 2.0, an AI-native platform for detecting and removing infringing listings, plus a Distribution Control service that enforces channel policies and disrupts gray market sales. It acquired Yellow Brand Protection in 2018.
Best for: large brands with trademark portfolios and problems across many platforms. Watch out for: more platforms than an Amazon-only brand typically needs.
Gray Falkon
Gray Falkon's Falkon Pro plan starts at $6,500 a month. It combines AI and automation with a dedicated brand success strategist, sends letter campaigns to unauthorized sellers, and asks sellers for invoices to find where inventory leaks. It covers Amazon in all regions, Walmart US and Canada, eBay, and TikTok Shop, with extra jurisdictions as add-ons.
Best for: brands with many unauthorized sellers across several marketplaces. Watch out for: a higher published starting price than most single-marketplace brands need; ask what happens to sellers who don't respond.
Amazon's own tools
Every option above builds on three Amazon programs. Brand Registry is free and gives you the reporting tools. Project Zero lets eligible brands remove counterfeit listings themselves, immediately. Transparency puts unique codes on each unit, and its international diversion protection stops products made for other Amazon stores from passing listing checks, which matters for parallel imports.
Best for: every brand, as the baseline. Watch out for: Transparency needs more than Brand Registry: an active registered trademark, the rights owner role, and a GTIN for each product. Our Project Zero guide covers who qualifies.
Agency vs software: which do you need?
Software can flag and pressure unauthorized sellers at scale, and several platforms now sell gray market products. An agency or counsel earns its fee on the sellers that don't respond: those need test buys, distribution agreements, and source tracing to stop the leak.
| Your main problem | Start with | Why |
|---|---|---|
| Counterfeits across many sites and social media | Software (Red Points, Corsearch) | Detection and takedown volume |
| Many unauthorized resellers across marketplaces | Software with gray market tools (Gray Falkon, Red Points Gray Market, Corsearch Distribution Control) | Letters and pressure at scale |
| Resellers on Amazon who ignore notices or keep returning | Agency (CMO, SupplyKick) | Test buys, source tracing, and distribution control |
| Sellers who still won't stop | Law firm (Vorys eControl) | Litigation and enforceable policies |
| Counterfeit or diverted units reaching Amazon | Amazon Transparency plus Project Zero | Blocks fakes and diverted stock at the unit level |
Many brands combine layers: software watches the open web, an agency runs Amazon enforcement, and counsel steps in when a case needs it. For the reseller side, see our guides to unauthorized resellers and gray market sellers.
What a brand protection agency should include
A good brand protection agency treats enforcement as a continuous process, not a set of one-off reports. Use this checklist to compare proposals:
- Continuous monitoring of every ASIN for new sellers, not a monthly sweep.
- Test buys that document the product, packaging, and seller before enforcement.
- Source tracing to find which distributor or channel is leaking inventory.
- Active Brand Registry use , including Project Zero and Transparency where they fit.
- MAP monitoring backed by a written pricing and distribution policy (see our MAP policy guide).
- A legal path: documentation ready for cease and desist letters or counsel.
- Reporting you can check: seller counts and Buy Box ownership by ASIN.
How much does Amazon brand protection cost?
Brand Registry is free. Transparency has no enrollment or subscription cost; codes cost $0.05 each up to 1 million, $0.03 from 1 to 10 million, and $0.01 above that, with volume resetting each year ( Amazon, Verified November 2026). Among outside providers, Gray Falkon publishes a starting price of $6,500 a month for Falkon Pro.
The other providers in this guide quote after a consultation or demo. CMO works month to month with no long-term contract and scopes pricing after an audit. When comparing quotes, check scope against the checklist above, not just the monthly number.
Get a brand protection audit
If unauthorized sellers keep returning or your Buy Box share keeps slipping, start by finding out who's selling and where the stock comes from. CMO is an amazon brand protection agency that monitors, documents, and enforces on Amazon, month to month.
Amazon Brand Protection Agencies: Questions Brands Ask First
Which company is best for Amazon brand protection?
It depends on the threat. Red Points and Corsearch suit counterfeits across the web. Gray Falkon and the gray market products from Red Points and Corsearch suit reseller volume. CMO and SupplyKick suit Amazon enforcement that needs investigation, and Vorys eControl suits legal action.
Is brand protection software enough on its own?
Often, for counterfeits and for unauthorized sellers who respond to notices. Sellers who ignore notices or keep returning usually need test buys, distribution agreements, and source tracing, which is where an agency or counsel comes in.
What should a brand protection agency include?
Continuous monitoring, test buys, source tracing, active use of Brand Registry tools, MAP monitoring, documentation ready for legal action, and reporting you can verify in Seller Central. Missing any one usually means the same sellers come back.
How much does Amazon brand protection cost?
Brand Registry is free, and Transparency codes cost $0.01 to $0.05 each by volume. Gray Falkon publishes a starting price of $6,500 a month; the other providers in this guide quote privately.
