Amazon Brand Protection That Defends Your Marketplace Presence
Your brand is one of your most valuable assets, and without active protection, unauthorized sellers and counterfeit listings drain profit, erode trust, and take your Buy Box. We pair Amazon Brand Registry management with ongoing monitoring and enforcement to catch violations, remove infringing sellers, and protect your listings through Project Zero, Transparency, and Amazon's brand protection tools.
What we run
Enrollment is the door. Enforcement is the work.
Brand Registry is one of Amazon's most powerful programs and one of the most underused, because plenty of brands enroll once and stop there, which leaves them barely better off than brands that never enrolled. The value is in what it unlocks: Report a Violation, Project Zero, Transparency, A+ Content, Brand Analytics, Vine, and Brand Stores. None of it runs on autopilot, so we handle enrollment and then work those tools as a repeating cycle, watching listings, gathering takedown evidence, and filing enforcement actions.
Amazon Brand Registry
Enrollment, trademark coordination, and active management of everything Registry unlocks. If your trademark is pending or not yet filed, we can connect you with Amazon's IP Accelerator program.
- Enrollment and trademark coordination
- Project Zero setup and Transparency for high-risk SKUs
- Report a Violation management
- Brand Analytics, Vine, and Brand Store
Amazon Brand Protection
Continuous monitoring, source identification through test buys, and enforcement against unauthorized sellers, hijackers, and MAP violators. Proactive rather than reactive.
- Unauthorized seller monitoring and removal
- Test buys and gray market source tracing
- IP violation reporting and escalation
- MAP enforcement and cease and desist support
Creative produced for consumer brands including:
The cost
What unauthorized sellers are actually costing you
Most brands discover brand protection problems late, and by then the damage is already done. Here is what happens on your listing while you are focused on running the business.
Margin erosion
A seller sourcing through diverted inventory or gray market channels will undercut your price to move volume. When they win the Buy Box, your authorized retailers lose it. Customers buy from someone you did not choose, at a price you did not set, with service you cannot control. The revenue lands in their account and the brand damage lands in yours.
Listing damage
Hijackers attach to your ASIN and sell counterfeit or non-compliant versions of your product. Their reviews hit your listing and their returns hit your metrics. Customers blame your brand for a product you never made, and once the hijacker is gone, the listing still carries the record.
The reactive trap
By the time a hijacker is identified and removed, they have already collected reviews, taken returns, and possibly triggered compliance flags. Early monitoring prevents that damage instead of cleaning it up. Brands waiting on a customer complaint are always a step behind.
Know what you are dealing with
Not every unauthorized seller comes off the same way
The enforcement path depends on the type of seller and the evidence available. Choosing the wrong one produces delays that cost real revenue.
| Seller type | What they are doing | How it gets resolved |
|---|---|---|
| Counterfeit seller | Selling a fake version of your product against your ASIN, generating reviews and returns that land on your listing. | Fastest path. Project Zero self-removal or an IP violation report through Brand Registry, backed by test buy evidence. Typically moves in days to weeks. |
| Listing hijacker | Attaching to your ASIN with non-compliant or misrepresented product, often winning the Buy Box on price. | Brand Registry reporting supported by documentation of the condition and source. Speed depends on the evidence available at the time of filing. |
| Gray market reseller | Selling genuine product sourced through diverted wholesale or international channels, outside your distribution agreements. | Hardest to remove, because the product is real and counterfeit tools do not apply. Requires source tracing, distribution policy, and direct outreach. |
| MAP violator | Advertising below your minimum advertised price, pulling the whole category down with them. | Amazon does not enforce MAP. Resolution runs through seller agreements, monitoring, selective distribution, and outreach to the violator. |
The detail
What each service covers
Open only what you need. Every engagement covers the full operation rather than individual enforcement actions on request.
Amazon Brand Registry
Enrollment, and everything it unlocks afterward
Enrollment requires a registered trademark or a pending application. We manage the application, resolve errors, and can refer you to Amazon's IP Accelerator. After enrollment, we run the tools Registry unlocks as a repeating cycle.
- Enrollment and trademark coordination, with IP Accelerator referral if needed
- Violation reporting, IP monitoring, and Project Zero counterfeit removal
- Transparency rollout for high-risk SKUs
- A+ Content, Brand Store, and Amazon Posts
- Brand Analytics, Vine, and Sponsored Brands setup coordinated with PPC
Amazon Brand Protection
Monitoring, evidence, and enforcement
Proactive rather than reactive. We monitor your ASINs continuously for new third-party sellers, identify who they are and where they are sourcing from, and work out how to remove them. Test purchases give us evidence of source and product condition. Without that documentation, many enforcement paths are unavailable or significantly slower.
- Continuous ASIN monitoring for unauthorized seller activity
- Gray market seller identification and source tracing
- Test buy documentation for enforcement actions
- IP violation reporting across trademark, copyright, and counterfeit claims
- MAP pricing monitoring and violation reporting
- Unauthorized seller outreach and removal coordination
- Cease and desist documentation support alongside your legal team
- Monthly brand health reporting
Real accounts
What the enforcement work has produced
Two engagements, with the numbers as they were reported.
A personal care brand selling on Amazon for four years
Nine unauthorized sellers were active across the primary ASINs, several undercutting MAP by 15 to 25% and holding the Buy Box on the two top sellers. Their packaging and product condition issues drove negative reviews the brand's own fulfillment never caused. Buy Box ownership had fallen to 52% on the primary ASIN and 38% on the second.
A seller audit traced source channels for the highest-volume violators through test purchases. CMO filed IP violation reports through Brand Registry on two sellers showing counterfeit indicators, coordinated outreach to the remaining gray market resellers, and activated Project Zero self-removal on the confirmed counterfeit listings.
A consumer home goods brand, two years on Amazon
Two years selling with no Brand Registry enrollment. Multiple unauthorized sellers were listing against their products, one using the brand name on a counterfeit version. No A+ Content, no Storefront, and no visibility into how customers were searching.
Managed enrollment and trademark verification, then stood up IP monitoring and violation reporting immediately. Built A+ Content across the top eight SKUs, launched a Brand Store to support organic and paid traffic, and enrolled two hero products in Amazon Vine to accelerate reviews after the content update.
Included as standard
What every brand protection engagement covers
These run as part of the managed operation rather than as enforcement actions billed on request.
Running all the time rather than on a weekly review cycle, so new sellers get caught in days rather than months.
Evidence of source and product condition, which many enforcement paths require before they will move at all.
Trademark, copyright, and counterfeit claims filed and then tracked, with escalation when the first response falls short.
Set up and run as working tools, with Transparency reserved for the SKUs where counterfeit risk actually justifies it.
Violations identified and reported, with advice on the enforcement approach that fits your distribution model.
Seller counts, Buy Box ownership, enforcement status, and what changed since the last report.
Why brands choose CMO
Catching it on day one instead of day thirty
Most brands hear about a hijacking from a customer complaint, but we catch it before the reviews start, and that gap is the difference between a quick removal and a listing carrying months of review damage. Brand Registry, Project Zero, Transparency, and IP violation reporting each have their own workflows, documentation, and escalation paths, and we have run them for brands across dozens of categories, because filing the wrong report type or filing without the right documentation creates delays that cost real revenue.
"We began our collaboration with CMO nearly a year ago and it has been a game-changer for our business. Our store's traffic has significantly increased, and sales continue to grow steadily."
Elena Davidson Christina USAWorks with
A suppressed listing and an unauthorized seller are often the same problem
Brand protection is one of four service categories here. Because we manage the full Amazon operation, we see connections a standalone enforcement firm would miss.
Who runs this
Enforcement judgment, built over sixteen years
Brand protection is one of William Fikhman's named specialties, alongside distribution control. That matters because the hardest cases are rarely the counterfeit ones. Gray market sellers hold genuine products, which puts them outside counterfeit enforcement entirely and makes the distribution policy behind the enforcement more important than the takedown itself. CMO is an Amazon Service Provider Network certified agency, a verified status rather than a self-reported claim, which means accountability to Amazon's own standards for partner conduct and expertise.
Chief Marketplace Officer is not affiliated with or endorsed by Amazon.
William Fikhman
FAQ
Amazon brand protection and Brand Registry questions
Amazon brand protection is the set of strategies and tools used to prevent unauthorized sellers, counterfeit products, listing hijacks, and pricing violations from damaging a brand's Amazon presence and revenue. It includes active monitoring, enforcement actions, and ongoing management of Brand Registry tools. It is an operational discipline, not a one-time setup.
The most effective approach combines Brand Registry enforcement tools, documented test buys to establish source and identity, IP violation reports, seller outreach, and where appropriate, legal cease and desist action. CMO manages this process end to end. The right enforcement path depends on the type of seller and the evidence available, because there is no single action that works for every situation.
A gray market seller sells genuine branded products acquired through unauthorized channels, such as diverted wholesale inventory or international sourcing, without the brand's consent. They typically undercut MAP pricing and operate outside the brand's distribution agreements. Because the product is genuine, counterfeit enforcement tools do not apply, which makes gray market sellers among the more difficult to remove without a clear distribution policy and documentation.
No. Brand Registry provides tools to report violations, but removal requires active monitoring, documentation, and enforcement through Amazon's reporting systems. Unauthorized sellers who are not selling counterfeit product are particularly difficult to remove without a clear policy framework and distribution agreement structure. Brand Registry is a set of tools, not an automated enforcement system.
Minimum Advertised Price is a brand-set floor price. Amazon does not enforce MAP directly. Brands enforce it through seller agreements, monitoring, selective distribution, and direct outreach to violators. CMO supports MAP enforcement as part of a broader brand protection strategy. MAP enforcement without the right distribution structure behind it produces inconsistent results.
Timeline depends on the type of violation and the seller's response. Counterfeit and IP violation cases handled through Brand Registry typically move within days to weeks. Gray market and unauthorized reseller cases that require seller outreach or legal escalation take longer. CMO prioritizes the fastest enforceable path for each situation rather than defaulting to a single method.
You need either a registered trademark or a pending trademark application issued by a designated government trademark office in a country with a corresponding Amazon store. CMO can help determine whether your current trademark status qualifies, and can connect you with Amazon's IP Accelerator program if you need to start or accelerate the trademark process.
Brand Registry is the gateway to a suite of Amazon tools that are otherwise unavailable, including A+ Content, Sponsored Brands advertising, Brand Analytics, Amazon Vine, Brand Stores, Project Zero, and Transparency. Enrollment itself does not produce results. Actively using what it unlocks does.
Project Zero is a Brand Registry feature that gives enrolled brands the ability to remove counterfeit listings immediately, without submitting a case and waiting for Amazon to act. It also includes Amazon's automated protections, which scan for counterfeits proactively. Brands in categories with high counterfeiting risk, including beauty, supplements, electronics accessories, and apparel, should be using it.
Yes, when used properly. Report a Violation allows brands to submit IP infringement reports that feed Amazon's automated protection systems. Project Zero allows enrolled brands to remove infringing listings directly without waiting on Amazon review. Transparency assigns unique serial codes to products so that only authenticated units reach customers. None of these tools work on autopilot, and they require active monitoring and consistent use to be effective.
Amazon does allow enrollment with a pending trademark in many cases. CMO reviews each brand's situation individually. Where a trademark is not yet filed, we can refer brands to Amazon's IP Accelerator program, which connects sellers with vetted legal providers offering competitive rates for trademark filing.
Brand Registry unlocks Sponsored Brands and Sponsored Display advertising, as well as Posts and Amazon Live. These formats are not available to sellers who have not enrolled. CMO manages Brand Registry and PPC together so the advertising strategy and brand protection tools operate from a single coordinated approach.
Stop losing revenue to sellers you did not authorize
Every day an unauthorized seller is on your listing is a day you are funding someone else's business with your brand equity. We monitor, enforce, and remove, so your Amazon presence stays yours.
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