Serving New York Consumer Brands

Amazon Agency
New York.

We help NYC beauty, fashion, CPG, and premium lifestyle brands grow Amazon market share without discounting brand equity, through senior-led PPC, DSP, search optimization, brand protection, and day-to-day channel operations.

Channel Defense Track Record
2,400+

Brand Registry Takedowns for Clients

TACoS-First Ad Discipline 84%

Amazon Growth That Protects New York Brand Equity

Many New York brands reach Amazon after years of wholesale and department store distribution. That creates specific Amazon risks: gray-market resellers sourcing authentic stock from distributors, MAP undercutting, and Vendor Central chargebacks eroding margin. Growth means defending price and presentation as ad spend scales.

Chief Marketplace Officer gives New York brands generating $1M to $100M+ a fractional Amazon executive team. We coordinate Vendor Central and Seller Central, and we treat reseller control as a distribution problem first.

How CMO Compares for New York Amazon Brands

Performance Standard Generic Marketplace Agency Chief Marketplace Officer
Account Execution Rotating reps, automated rule bots Dedicated senior Amazon specialists
Ad Optimization PPC managed apart from TACoS Full-funnel PPC and DSP measured on TACoS
Brand Alignment Cookie-cutter templated graphics Creative built to your brand guidelines
Channel Defense Reactive tickets filed after Buy Box loss MAP monitoring, takedowns, distributor leak tracing
Full-Stack Capabilities

One team behind every Amazon channel

Full-Funnel Amazon PPC

Sponsored Products, Brands, and Display built for incremental sales, brand defense, and conquesting.

Amazon DSP Targeting

Programmatic display and video that retargets shoppers and finds new audiences.

Amazon Semantic SEO

Keyword modeling and backend indexing for Alexa for Shopping (formerly Rufus) and search.

Premium A+ & Storefronts

Premium A+ modules, brand story, storefronts, and main images that support full-price positioning.

1P Vendor & 3P Seller Ops

Chargeback and shortage disputes, PO management, FBA reimbursements, and hybrid 1P/3P planning.

MAP & Brand Governance

Counterfeit removal, MAP monitoring, and distribution audits tracing gray-market supply.

Why the Multi-Vendor Amazon Setup Breaks Down

Consolidated Amazon Accountability

The Agency Stack

Separate vendors reporting conflicting performance numbers

• Annual contracts, junior account managers
• Ad spend growing faster than contribution margin
• Gray-market sellers holding the Buy Box for several days

The CMO Pod

One pod accountable for Amazon revenue

• Month-to-month, no lock-in
• Weekly reporting with a forward-looking plan
• Same-day response on account cases and hijacker listings

FAQ

NYC Amazon Agency FAQs

Learn how Chief Marketplace Officer helps New York brands grow on Amazon.

How does CMO protect Amazon profitability for New York brands?
We manage to TACoS, total ad spend against total Amazon sales, not spend alone. Pairing PPC and DSP with listing and search optimization can grow organic sales share and lower blended acquisition costs over time.
Do you handle 1P Vendor Central chargebacks and negotiations?
Yes. Our Vendor Central specialists manage POs, chargeback and shortage disputes, 1P negotiations, and hybrid 1P/3P transitions for established brands.
Can you remove unauthorized resellers who sell authentic product below MAP?
Not as counterfeits. Authentic resellers fall outside counterfeit removal tools, so we trace their supply through distribution audits and enforce your authorized reseller agreements.
Get started today

Scale Your New York Brand on Amazon

Book a free, no-obligation audit. We'll map margin leaks,reseller exposure, and revenue gaps.