Amazon PPC Management
That Actually Lowers ACOS
Most Amazon brands are spending more on ads than they need to. CMO takes full ownership — from campaign architecture to daily bid management, so your ad spend starts working as hard as your products do.
Why Most Amazon PPC
Campaigns Underperform
Across hundreds of accounts we audited, these three problems quietly drain ROI.
Wasted Spend
Broad match on irrelevant terms, budgets exhausted by noon, no negative keyword strategy. Money leaves without a clear return.
The ACOS Trap
Chasing a low ACOS at the expense of growth, or accepting high ACOS without category benchmarks. Both destroy margins.
Set-and-Forget
Campaigns launched 6+ months ago never optimized. Amazon's algorithm changes — performance erodes without active management.
How CMO Manages Your
Amazon Advertising
No single lever fixes PPC. Architecture, keywords, bids, negatives, and TACOS reporting — all working together.
Campaign Architecture
Sponsored Products, Brands, Display organized by intent: branded, competitor, category, defensive.
Keyword Strategy
Ongoing research using Amazon's search term reports — long-tail, question-based, Rufus-ready.
Bid Management
Daily adjustments based on performance, time of day, and competition. Human + automated.
ACOS & TACOS
ACOS (ad-attributed) and TACOS (total ad spend vs total revenue). TACOS reveals true efficiency.
Negative Keywords
Ongoing identification recovers 10-20% wasted ad spend within 30 days.
Clear Reporting
Plain-English weekly/monthly reports — what changed, why, and next steps.
What Amazon PPC Management Includes
Also running Amazon Listing Optimisation? CMO manages both together — clicks convert better.
Real Results from CMO-Managed PPC
Consumer Beauty Brand
Situation: ACOS at 42%, broad match only, no negative keywords, no Sponsored Brands.
What We Did: Rebuilt campaign architecture, added category + competitor targeting, aggressive negative keyword expansion.
The Result:
- β ACOS dropped from 42% → 26% within 60 days
- β Ad-attributed revenue increased +57%
- β TACOS improved 24% as organic rank lifted
Why Brands Choose CMO
Over Other Agencies
Senior expertise
Managed by Amazon veterans who've run PPC for $1M–$20M+ brands. No junior teams or templated playbooks.
We manage everything
PPC + listing optimisation + A+ content + storefront — the whole funnel works together.
Month-to-month
No long-term contracts. Performance-based model keeps both sides accountable.
Amazon SPN Certified
Verified Service Provider Network status — platform expertise you can trust.
"CMO has been immensely helpful in building out our Amazon business. They improved our listings and helped us cost effectively utilize the ad program. A strong recommendation!"
— Nadine K., Nature Sugar β β β β β
Frequently Asked Questions
Ready to Stop Wasting Ad Spend?
CMO takes full ownership of your Amazon advertising. Senior expertise, measurable results, month-to-month.
Book a Free Consultation →
