Locked and Loaded: Elevating Your Brand’s Defenses Through Amazon Brand Gating

What is Amazon Brand Gating

Amazon Brand Gating is an advanced protective program within the Amazon Brand Registry designed to prevent unauthorized resellers, counterfeiters, and bad actors from selling counterfeit or knockoff products. This initiative serves as a barrier for brand owners against resellers attempting to sell imitation versions and blocking them from listing specific ASINs on the platform. This means that only authorized resellers with permission from the brand are allowed to list and sell those products on Amazon. This ensures brand owners a higher level of control and authenticity for enrolled products.

Why Gating Your Brand is Important

Barrier Against Unauthorized Resellers

Brand Gating serves as a fortress against unauthorized resellers seeking to exploit your brand’s reputation. This stringent measure ensures that only authorized sellers, vetted and approved by your brand, can gain access to your listings. This mitigates the risk of counterfeits infiltrating the marketplace and diluting your brand’s identity.

Increased Revenues

Brand Gating not only protects your brand but also offers a tangible boost to your sales. By controlling where your products are sold and choosing who can sell them, you can optimize pricing strategies and maintain a premium image for your brand. With fewer unauthorized resellers driving down prices and undercutting your profits, you can command higher margins and maximize revenue potential.

Building Trust from Customers

Trust is the currency of commerce, especially in the digital marketplace. Brand Gating reinforces your commitment to authenticity and integrity, building trust among customers who value transparency and reliability. By ensuring that only approved sellers offer your products on Amazon, you provide consumers confidence that they are purchasing genuine products from trusted sources. 

How Does Brand Gating Work

Once your products or ASINs get gated on Amazon, resellers must show proof that your brand has authorized them to sell these products on the marketplace. 

When an ASIN or product is gated, a reseller who intends to sell or list your ASIN needs to present written consent from your brand along with three purchase invoices from the manufacturer or distributor within the past 90 days. They are also required to pay a hefty non-refundable amount of $1,500. The daunting process and fee make it less tempting for unauthorized sellers to sell counterfeits of your products.

Ready to get started?

How to Set up Your Brand to Amazon’s Brand Gating Program

Eligibility

Brand owners must be enrolled in the Amazon Brand Registry before they can set up your products for brand gating. In order for you to do that you must first have a registered trademark in the country you intend to sell your products. In case you haven’t done this yet and are too busy developing your products, let us help you get started. We can assist you in this step just c ontact us here or book a zoom call .

Get into the Program

Once you have successfully registered to the Brand Registry, you may now proceed in registering your brand to Amazon Brand Gating. This generally requires you to fill up some forms, verify your identity, and submit documentation to Amazon.

Enroll your ASINs

Once your registration is approved you can now make a list of all the ASINs that you wish to be gated in Amazon. If you have tons of products in your catalog, start with your best sellers. It is good to check whether your product is eligible for enrollment.

Show Amazon Your Commitment to Fight Counterfeits

Documenting your efforts to ward off unauthorized resellers and fight counterfeits in the marketplace can help get your application prioritized. Demonstrate your commitment to fighting counterfeits and unauthorized resellers by providing documents and or images.

Submit Your Application

When you are ready with your list of ASINs and documented evidence of your commitment to fight counterfeits, you are now ready to submit your application to your Amazon representative.

Amazon’s Brand Gating Program offers an impeccable solution to the challenges posed by unauthorized sellers and counterfeit products. By enrolling in this program, brand owners can fortify their position in Amazon’s diverse marketplace, safeguard their reputation, and provide customers with the assurance of authenticity. So, seize the opportunity, embark on the journey to brand security, and pave the way for a brighter future for your brand on Amazon.

Ready to level up with brand gating but drowning in paperwork? Let Chief Marketplace Officer take the reins! Our team of Amazon experts is primed to skyrocket you into brand gating and Amazon Brand Registry without the stress. Contact us here or book a zoom call today to unlock your brand’s full potential.

Here at Chief Marketplace Officer , we help brands like yours succeed on Amazon so you can focus on developing your products to grow your business.