Case Study
Tektite Industries is a vertically-integrated manufacturing company specializing in the design and production of rugged, reliable outdoor, marine, security, and defense equipment. The company was founded in 1990 and has established itself as a leader in the industry, known for its innovative use of LED technology and its commitment to producing high-quality, reliable products.Tektite Industries has been a trusted partner in these industries for several decades, offering a wide range of high-quality strobes, signaling lights, knives, and flashlights.
Unlike many other manufacturers, Tektite brand lights are made in the United States, with the company building it's molds, molding its own plastic parts, assembling its own electronics, and machining and stamping its own metal parts in its New Jersey factory or locally. The company also uses US-made batteries whenever possible and buys US-made machine tools and equipment for its factory.
Challenges
Tektite, whose top-selling SOS eFlare and SOS eFlare Kit rely heavily on seasonal
demand, had been managed by a non-Amazon-focused marketing firm while
fulfilling orders FBM. After transitioning to FBA, the brand’s sales stagnated—falling
thousands of units short of their annual goal. Seeking to regain momentum
and scale strategically, Tektite turned to Chief Marketplace Officer for Amazon
expertise and proven growth execution.
Solution
CMO transitioned Tektite to FBA for best-selling products, improving delivery speed and Buy Box
control. We enhanced listings with optimized images, A+ content, and SEO-driven keywords to
boost visibility and clicks. By aligning ads with seasonality, we maximized peak-season sales, then re-engaged high-intent shoppers through targeted promotions to sustain momentum. To offset seasonal slowdowns, we expanded the product catalog, adding new SKUs to stabilize revenue year-round.
Results
Since launch, the brand has experienced consistent month-over-month revenue growth, averaging a 162% Revenue in just 30 days. Additionally, 17% increased conversion rate
in 5 months.
