What is Tektite Industries?
Some products are built to look good. Tektite's products are built to survive. For more than three decades, the brand has earned the trust of the people who can't afford gear that fails — soldiers, divers, first responders, and outdoor professionals.
Founded in 1990, Tektite Industries is a vertically integrated manufacturer specializing in rugged, reliable equipment for the outdoor, marine, security, and defense markets. The catalog spans strobes, signaling lights, flashlights, and knives — all engineered around innovative LED technology and built to perform in the field.
What sets Tektite apart is how it builds. Unlike many manufacturers, Tektite lights are made in the United States. The company builds its own molds, molds its own plastic parts, assembles its own electronics, and machines and stamps its own metal parts in its New Jersey factory. It uses US-made batteries whenever possible and buys US-made machine tools for its factory.
The product quality was never in question. The brand had decades of credibility behind it. But on Amazon, performance had stalled — and the channel wasn't reflecting the strength of the brand behind it.
The Challenges & The Opportunity
Tektite had transitioned to FBA while being managed by a marketing firm that wasn't focused on Amazon. Without platform‑specific strategy, the move didn't unlock the growth it should have. Sales stalled thousands of units short of the brand's annual goal, and the account was heavily dependent on seasonal best‑sellers.
The Challenges
- Stagnating sales after the transition to FBA failed to gain traction
- Non‑Amazon‑focused management that lacked platform‑specific expertise
- Thousands of units short of the brand's annual sales goal
- Heavy seasonal dependency on the SOS eFlare and eFlare Kit, leaving revenue exposed during slow periods
The Opportunity
- Decades of credibility and a trusted, US‑made product line
- Best‑selling products with proven demand during peak season
- Untapped Buy Box and delivery‑speed gains available through FBA
- Listings ready to be optimized for search visibility and clicks
- A broad product range that could be expanded to stabilize revenue year‑round
Tektite Industries Amazon Results
The Tektite engagement delivered measurable results across every dimension — revenue, units ordered, and conversion rate. It stands as one of CMO's strongest performance turnaround success stories, proving what focused Amazon expertise can do for a brand with real product strength behind it.
Service Delivered
How CMO Approached the Tektite Amazon Turnaround
CMO deployed a comprehensive Amazon management engagement that went far beyond ad tweaks. This was a full performance rebuild — fixing fulfillment, sharpening listings, timing advertising to demand, and expanding the catalog to protect against seasonal dips.
Our Approach
The CMO Strategy: Transition, Optimize, and Scale
The engagement was built to fix the foundation first, then maximize the peak, then stabilize the off‑season.
1. FBA Transition for Best‑Selling Products
CMO moved Tektite's best‑sellers to FBA, immediately improving delivery speed and strengthening Buy Box control. Faster, more reliable fulfillment gave the products the platform advantages they'd been missing — and gave shoppers a reason to choose Tektite with confidence.
2. Listing Optimization & A+ Content
With fulfillment fixed, CMO rebuilt the listings to convert. The team enhanced product images, created A+ Content, and rewrote copy around SEO‑driven keywords. The result was stronger visibility in search and more clicks turning into purchases.
3. Seasonality‑Aligned Advertising
Because Tektite's top products depend on seasonal demand, timing was the strategy. CMO aligned advertising with seasonality to maximize sales during peak periods, then re‑engaged high‑intent shoppers through targeted promotions to sustain momentum after the rush.
4. Catalog Expansion to Offset Seasonal Slowdowns
To protect revenue when demand cooled, CMO expanded the product catalog — adding new SKUs designed to stabilize sales year‑round. This reduced the brand's reliance on a small group of seasonal hero products and built a more durable revenue base.
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