Bianco Dinapoli

Case Study

54% Increased Conversion Rate

About

At Bianco DiNapoli Tomatoes, we know that great food starts with simple, honest ingredients. Founded in 2010 by Rob DiNapoli and Chris Bianco, our mission is to bring the very best tomatoes from the field to your table. Rob's family has been in the farming and canning industry since 1939, and Chris, a James Beard Award-winning chef known for his pizza, has always sought to highlight the purest ingredients in his cooking. Together, we’ve created a brand that values quality, integrity, and community.

Our tomatoes are organically grown and harvested at their peak ripeness, ensuring the freshest, most flavorful results possible. We partner with local California farmers who share our commitment to sustainable agriculture and ethical practices. Our canning process is minimal, preserving the natural taste and texture of the tomatoes without unnecessary additives. We believe that food should be as close to its natural state as possible, and this philosophy guides everything we do.

Norm P. - CEO

"The CMO team has been immensely helpful in building out our Amazon business. They are responsive to our needs and also proactive in making things happen on the platform. They have improved our listings in a number of ways and helped us cost effectively utilize the ad program. A strong recommendation!"

Challenges

From March to December 2024, DiNapoli Tomatoes worked with anAmazon broker, but sales were trending 15% behind the previous year. The broker’s Amazon store had frequent stock outs and limited product distribution, restricting DiNapoli’s control and reach. Recognizing they needed real Amazon experts to unlock their brand’s potential, DiNapoli made the switch.

Solution

CMO took over DiNapoli Tomatoes’ Amazon presence in January 2025. By integrating inventory management, optimizing listings for better SEO and conversion rates, and shifting control back to DiNapoli’s own Amazon Seller Central account, sales quickly rebounded. CMO also leveraged advertising strategies that maximized visibility and profitability. Within three months, the brand not only closed the 15% sales gap but surpassed their previous year’s growth trajectory.

Results