Case Study
Founded in 1982 by Miriam Christina Zehavi, the brand was built on a passion for effective, science-based skincare. Today, Christina is active in over 70 countries, offering complete solutions for salons, clinics, and home use.
From research to production, every step is done in-house. Our expert chemists work with advanced ingredients and technologies to create safe, effective, and consistently high-quality skincare.
Each product is part of a complete protocol—used in treatment rooms and designed to maintain results at home. This synergy supports radiant, healthy skin with lasting benefits.
Challenges
Christina Skincare was struggling to scale profitably on Amazon.
Despite solid brand recognition, their advertising campaigns were inefficient, revenue growth was inconsistent, and rising ad spend wasn’t translating into stronger returns. The brand needed a clear strategy to stabilize sales, improve advertising performance, and drive sustainable growth across their catalog.
Solution
Chief Marketplace Officer rebuilt Christina Skincare’s Amazon strategy with a focus on efficiency and scalability. We optimized ad campaigns to cut wasted spend, restructured targeting around profitable keywords, and aligned budgets with growth opportunities. At the same time, we implemented catalog improvements and sales forecasting to stabilize performance, delivering consistent revenue gains and stronger ROAS at every milestone.
Results
