Amazon Fall Prime Day 2024: Why Sellers Should Get Ready for October’s Big Sale Event

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Amazon has officially announced the return of Prime Big Deal Days on October 8-9, 2024—and this time, it’s bringing a fall twist. This 48-hour sale follows the huge success of the July Prime Day and is set to kick off the holiday shopping season. With exclusive discounts for Prime members, the event will feature early access to holiday deals on everything from top brand products to everyday essentials.


But what does this mean for Amazon sellers? Prime Big Deal Days presents an incredible opportunity for sellers to attract early shoppers, boost sales, and increase their product visibility. Here’s why this event matters and how sellers can prepare to make the most of it.


Why Fall Prime Day 2024 is Crucial for Sellers


1. Kicking Off the Holiday Shopping Season

Prime Big Deal Days is one of the first major sales events of the holiday season, making it a great chance to capture early shoppers. Many consumers are eager to get a head start on their holiday purchases, and this sale gives them the perfect opportunity to do so. For sellers, this is the moment to put your products in front of buyers who are ready to start checking off their holiday shopping lists.


More than just a sale, this event acts as a preview of what’s to come for Black Friday and Cyber Monday. It’s a chance for sellers to test their pricing strategies, gauge product demand, and fine-tune their listings. If your products perform well during Prime Big Deal Days, you’ll have valuable insights to carry into the rest of the holiday season.


2. Boosted Traffic and Visibility

Amazon’s Prime Day events are known for driving massive amounts of traffic to the platform. During the July Prime Day, Amazon saw record numbers of Prime members shopping globally, and the October event is expected to follow suit. For sellers, this means a significant surge in potential customers browsing for deals.


To take advantage of this increased visibility, you’ll need to ensure your products are well-positioned to stand out. If you plan strategically, you can reach a larger audience, attract more buyers, and increase your sales during this high-traffic period.


3. Access to Early Holiday Shoppers

While many consumers wait until November for Black Friday deals, the October Prime Big Deal Days allows sellers to reach holiday shoppers earlier. With the right promotions and discounts, you can capture sales from customers who want to avoid the last-minute holiday rush. By tapping into this early wave of holiday buyers, you’ll have the chance to build momentum and potentially increase your stock of positive reviews before the biggest shopping season arrives.


Additionally, participating in Prime Day can give you a head start in identifying which products are in demand and which strategies work best, helping you fine-tune your approach for the rest of the year.


How Amazon Sellers Can Prepare for Prime Big Deal Days

To make the most of Amazon Fall Prime Day 2024, sellers need to be prepared and proactive. Here are the key steps you should take to ensure your store is ready for the event:


1. Optimize Your Product Listings

Your product listing is your storefront’s first impression, and it’s critical to have it in top shape before Prime Big Deal Days hits. Key areas to focus on include:

  • High-quality images: Professional product photos can make your items look more appealing and trustworthy.
  • Engaging descriptions: Write clear, concise, and compelling descriptions that highlight your product’s features and benefits.
  • Keyword optimization: Research and incorporate relevant keywords into your product titles, descriptions, and bullet points to improve your search visibility.
  • A well-optimized listing can significantly increase your chances of converting visitors into buyers, especially when customers are hunting for the best deals.


2. Plan Your Inventory Carefully

Running out of stock during Prime Big Deal Days can be a costly mistake. To avoid losing out on sales, be sure to:

  • Stock up on bestsellers: Make sure you have enough inventory of your most popular products to meet the surge in demand.
  • Forecast demand: Use sales data from previous Prime Days and holiday events to estimate how much inventory you’ll need.
  • Use Fulfillment by Amazon (FBA): If you’re using FBA, send your products to Amazon’s fulfillment centers well in advance to avoid any delays in shipping.
  • Proper inventory management is crucial to maximizing your sales potential during this high-traffic event.


3. Offer Competitive Deals and Discounts

Prime Day shoppers are looking for the best deals, so offering competitive discounts is key to standing out. Consider running:

  • Lightning deals or limited-time offers to create urgency and drive faster sales.
  • Bundled products or BOGO deals (Buy One, Get One Free) to boost your average order value.
  • Seasonal and holiday-related items that appeal to early gift shoppers.
  • Enticing discounts and promotions will help your products catch the attention of deal-hungry buyers.


4. Maximize Marketing and Advertising Efforts

In addition to having great deals, you’ll need to drive traffic to your listings. Boost your marketing and advertising efforts by:

  • Running Sponsored Product ads to increase the visibility of your products.
  • Offering Amazon Coupons to attract deal-savvy shoppers.
  • Promoting your deals via social media and email marketing to build excitement and direct existing customers to your storefront.
  • The more visibility your products have, the better your chances of success during Prime Big Deal Days.


5. Take Advantage of Early Deals

Prime Big Deal Days isn’t just limited to October 8-9. Amazon will start offering early deals in the lead-up to the event, giving sellers the chance to build momentum. By participating in these pre-event promotions, you can increase your visibility and begin driving sales ahead of time, ensuring you’re well-positioned when the main event starts.


In addition, here’s the list of the common customer questions and answers about Amazon’s October Prime Day Deals:


What is Amazon's October Prime Day 2024?

Amazon's October Prime Day, officially called Prime Big Deal Days, is a 48-hour sale event happening on October 8-9, 2024. This event offers exclusive deals and discounts for Amazon Prime members and is designed to kick off the holiday shopping season early with massive savings on a wide range of products.


Who can participate in Amazon’s October Prime Day?

Only Amazon Prime members can access the deals offered during Prime Big Deal Days. If you're not a member, you can sign up for a free 30-day trial of Amazon Prime to take advantage of the event.


What kinds of deals can I expect?

Amazon October Prime Day will feature steep discounts on thousands of products, including electronics, home goods, fashion, beauty products, and more. Popular items from top brands, as well as everyday essentials, will be marked down, and special deals like Lightning Deals will be available for limited times.


How do I find the best deals during Prime Big Deal Days?

You can find the best deals by browsing the Prime Big Deal Days landing page on Amazon. To make sure you don’t miss limited-time offers like Lightning Deals, it’s helpful to:


Use the Amazon app to set deal alerts for products you’re interested in.

Bookmark the deals page and check back frequently throughout the event.

Sign up for email notifications from Amazon for special deals.


Are Prime Big Deal Days as good as July Prime Day?

Yes, Prime Big Deal Days offer similar discounts to Amazon's July Prime Day. However, the October event is designed with a holiday shopping focus, so you might see more deals on seasonal items, gifts, and holiday-related products.


Can I get early access to Prime Day deals?

Amazon often offers early deals in the days leading up to Prime Big Deal Days. Keep an eye on the Amazon website and app to catch these early discounts, and subscribe to Amazon’s newsletter for notifications about pre-event offers.


Can I return items bought during Prime Big Deal Days?

Yes, products purchased during Prime Big Deal Days follow Amazon’s standard return policy, which usually allows for returns within 30 days of receiving the item. However, it’s important to check the return policy on each product page, as some items may have different return windows, especially during holiday events.


Do I need to be an Amazon Prime member to shop Prime Day deals?

Yes, you must be a Prime member to take advantage of Prime Day deals. If you’re not already a member, you can sign up for a free trial of Amazon Prime to participate.


Are there any special payment options or perks during Prime Big Deal Days?

Yes, Amazon often offers additional perks for using its own payment methods, such as:


Amazon Prime Rewards Visa Card: Earn extra cashback or points when purchasing during Prime Day.

Amazon Gift Cards: Look out for promotions where you receive bonuses for purchasing or reloading gift cards during the event.


Can I use Alexa to help me shop on Prime Big Deal Days?

Yes, you can use Amazon Alexa to help with your shopping. You can ask Alexa to show you deals, place orders, and even get early access to select offers by shopping via voice.


Will Prime Big Deal Days have Lightning Deals?

Yes, Lightning Deals—limited-time, limited-quantity offers—are a big part of Prime Big Deal Days. These deals usually last only a few hours or until the product sells out, so if you spot something you want, act fast!


Can I combine other promotions with Prime Big Deal Days offers?

In most cases, Prime Day deals cannot be combined with other discounts or promotions, but you can still use Amazon gift cards and apply any available coupons. Keep an eye on each deal for details.


How can I make sure I don’t miss the best deals?

To ensure you don’t miss out on the best deals during Prime Big Deal Days:

  • Set notifications in the Amazon app.
  • Use the "Watch a Deal" feature in the app to track upcoming deals.
  • Check Amazon’s social media and emails for deal alerts.
  • Shop early to avoid missing out on high-demand products that may sell out quickly.


What happens if an item sells out during Prime Big Deal Days?

If an item sells out during Prime Big Deal Days, it may still come back in stock later during the event, so keep an eye on it. For Lightning Deals, once the item is gone, it’s typically not restocked.


Will there be deals on Amazon devices?

Yes, Amazon devices like Echo, Fire TV, Kindle, and Ring products typically receive significant discounts during Prime Day events, so it’s a great time to upgrade your smart home setup.


How do I track my Prime Big Deal Days order?

After placing an order, you can track it via the "Your Orders" section on Amazon’s website or app. If you're a Prime member, you’ll often get free two-day shipping on Prime Day purchases.


These common questions will help both shoppers and sellers navigate Amazon’s Prime Big Deal Days and make the most of the deals and opportunities available during these massive shopping dates.



Final Thoughts: Why Preparation is Key for Amazon Fall Prime Day 2024


Amazon Fall Prime Day 2024 presents a massive opportunity for sellers to boost visibility, capture early holiday shoppers, and drive significant sales. But to truly capitalize on the event, preparation is essential. From optimizing your product listings to managing your inventory and running compelling promotions, sellers need to take proactive steps to get ready for the surge in traffic.


With the holiday shopping season right around the corner, Prime Big Deal Days could set the tone for your success throughout the rest of the year. Start preparing now, and ensure your products are ready to shine during one of the most anticipated shopping events of 2024.


The countdown to October Prime Day is on—are you ready?



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The Psychology of Product Images: How to Create Visuals That Drive Clicks & Conversions

By William Fikhman • July 30, 2025
In the split-second decision-making world of Amazon, your product images are your first impression—and often your last chance to win the sale . Before a shopper reads a bullet point or sees your pricing, they judge your product based on the thumbnail. One glance decides if they click… or keep scrolling. And once they land on your listing? Each image either builds trust or fuels hesitation. This isn’t just about photography—it’s about psychology . Strategic, emotion-driven visuals can skyrocket your conversions, increase perceived value, and tell a complete brand story without saying a word. In this blog, we’ll dive into the psychology behind product images and how to craft visuals that don't just look good—but sell . Why Images Matter More Than Copy Amazon shoppers are visual. They scan. They skim. They compare. Here’s why product images are so powerful: 90% of information transmitted to the brain is visual Shoppers process images 60,000x faster than text On mobile, images often load before text , and thumbnails dominate screen space Strong visuals reduce doubts, increase trust, and enhance perceived quality Even if your bullet points are genius, they won’t matter if your images don’t stop the scroll. 1. The Thumbnail Trap: Win the Click with Visual Clarity Your main image (the thumbnail ) is your product's billboard in the search results. It needs to grab attention and clearly communicate what the product is. Psychological triggers to leverage: Simplicity: A clean, high-resolution product image on a pure white background helps the brain quickly process shape and form. Visual clutter = confusion. Contrast: Bright or bold products stand out better among muted competitors. Shape recognition: The human brain is wired to recognize familiar outlines—make sure your product is clearly distinguishable even in small thumbnails. Tips: Use 1000x1000px minimum for zoom capability Avoid props or shadows in the main image Show the product in its most iconic or recognizable form 2. Image #2 = Hook Their Imagination Once they click, the second image should answer the question: "What is this and why do I need it?" This is your chance to connect emotionally and help the shopper visualize the product in their life. Use: Lifestyle photography that shows the product being used in context Emotionally charged imagery : joy, relief, satisfaction, convenience Demographics that reflect your target audience Psychological principle: Mirror neurons. When shoppers see someone using and enjoying your product, their brain simulates that experience, making them more likely to convert. 3. Infographics That Reduce Risk & Build Trust After desire, the brain looks for reassurance . It asks: “Is this really going to solve my problem?” “Will it fit/work/do what I expect?” Infographic-style images answer these questions visually . Examples: Dimensions and sizing guides Compatibility info (e.g., “Works with iPhone 13–15”) Key features with icons (e.g., “Waterproof,” “BPA-free,” “30-day battery life”) Why it works: Cognitive fluency : Visual data is easier to process than text Trust amplification : Visual proof is perceived as more truthful than a sales claim 4. Comparison Charts = Competitive Psychology Your buyer is looking at other options. Don’t hide from it— control the comparison . Create an image that: Shows your product next to generic versions or key competitors Highlights clear advantages (material, warranty, features, bundle inclusions) Psychological principle: Anchoring. People make decisions based on relative comparisons. By showing your value directly, you "anchor" them to the idea that yours is the superior choice. 5. User Intent Matching = Click to Conversion Ask yourself: What would make a shopper feel “This is exactly what I was looking for”? Each image should match buyer intent and eliminate objections: “Will this fit in my space?” → Add scale reference or room context “Is it complicated to use?” → Add a simple step-by-step use guide “Will it last?” → Add a zoomed-in texture shot or highlight materials Brain hack: The brain avoids uncertainty. Remove friction and guesswork with visuals that reassure and inform. 6. Tell a Story from Image 1 to Image 7 Too many listings treat product images as isolated pieces. Instead, think of your image set as a visual story arc . Ideal flow: Main image – Clear, clean, scroll-stopping Lifestyle shot – Show the product in use Infographic – Highlight top features Comparison chart – Establish superiority Benefit-led image – Focus on how it makes life better How it works – Instructions or setup Guarantee, certifications, or bundling – Final trust boost This mimics the emotional journey a buyer takes: curiosity → desire → logic → trust → purchase. 7. Color Psychology in Product Imagery Color isn't just aesthetics—it influences mood and behavior . Use color intentionally: Red = urgency, energy (great for fitness or limited-time offers) Blue = trust, reliability (ideal for tech or health products) Green = calm, nature, eco-friendliness Black/Gold = luxury, high-end appeal Even if your product is neutral, use colored background accents, icons, or overlays to guide emotion. 8. Optimize for Mobile Viewing Over 70% of Amazon shoppers browse on mobile. That means: Small screens Faster scrolls Quick decision windows Mobile-friendly image tips: Keep text overlays large and minimal (no small paragraphs) Use vertical or square images to fill mobile screens Ensure key info is visible in the top ⅓ of the image 9. Real People = Real Conversions Stock photos are obvious. So are AI-generated faces. Want trust? Use real, diverse people that mirror your buyer avatar . Why it works: Authenticity reduces skepticism Faces increase engagement (especially eye contact) Representation makes your product more relatable and inclusive Final Thoughts: Images Sell Before Words Do You can’t afford to treat product images like an afterthought. Great Amazon listings don’t just “look nice”—they convert . They tell stories, answer questions, tap into psychology, and guide the shopper to “Add to Cart” with confidence. So stop thinking like a photographer. Start thinking like a buyer. Need help redesigning your Amazon image stack for better conversion? We specialize in data-backed, psychology-driven visuals that turn browsers into buyers. Let’s build image assets that actually sell. Schedule a call now with CMO !
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SEO for Sellers: How to Reverse Engineer Bestselling Listings

By William Fikhman • July 30, 2025
In the world of Amazon, ranking = revenue . And if your product isn’t ranking on page one for high-converting keywords, you’re leaving serious money on the table. The good news? You don’t need to guess what works. You just need to reverse engineer what already is working. Top-performing listings on Amazon are optimized for visibility, conversion, and trust. They’ve already cracked the code—and smart sellers use them as a blueprint to build better listings, faster . In this post, we’ll break down how to reverse engineer Amazon’s bestselling listings to improve your own SEO and climb the ranks. Why Reverse Engineering Works Amazon’s algorithm—A9—rewards performance. It pushes products that convert, maintain strong sales velocity, and check all the right boxes for SEO. When you analyze top listings in your category, you get a shortcut to: The keywords they’re ranking for The copy structure that converts The images and A+ layouts that close the sale What buyers love (and complain about) You’re not copying—you’re learning. And then optimizing smarter. Step 1: Identify Your True Competitors Start by searching your top 3-5 most relevant keywords on Amazon. These are the terms your ideal customer would type when looking for a product like yours. Ask: Who keeps showing up on page one? Are their products similar in price, size, category, or function? Are they organically ranked, or relying on ads? Pick 3-5 top competitors whose listings are consistently visible—especially organic results , not just sponsored placements. Step 2: Analyze Their Keyword Strategy Now that you’ve got your competitor ASINs, it’s time to uncover which keywords are driving their traffic. Tools you can use: Helium 10 – Cerebro Jungle Scout – Reverse ASIN Lookup ZonGuru or DataDive Amazon Brand Analytics (if you’re brand registered) What to extract: Top-ranking keywords (organic) High search volume + high relevancy terms Long-tail keywords Backend (hidden) keywords they might be targeting Pro Tip: Export the keywords from all 3-5 competitor ASINs and look for overlapping terms. These shared keywords should form the core of your SEO plan. Step 3: Deconstruct Their Listing Copy Now dive into the listing itself. Focus on how they’re using keywords and what tone or structure they’re using to convert shoppers. Title Where are the most important keywords placed? (Front-loaded?) Are they keyword-stuffed or clean and benefit-driven? Are they using compatibility terms, size, or use cases? Example: Instead of “LED Night Light for Kids,” a top listing might say “Soft-Glow LED Night Light for Kids, Plug-in Wall Lamp for Nursery, Bedroom & Bathroom.” This variation blends keywords with clarity. Bullet Points Are they leading with features or benefits ? How long are they? Are they repetitive or concise? Look for keyword usage in natural language , not robotic stuffing. Description / A+ Content If your competitor has A+ Content, study: Headings (SEO hint: these are indexed) Image-text layout Storytelling techniques Product comparisons Even though A+ Content doesn’t directly index in traditional SEO, Amazon crawls some elements , and it definitely boosts conversion , which impacts ranking indirectly. Step 4: Evaluate Their Visual SEO Images speak louder than words on Amazon. Top listings don’t just rank—they convert with compelling visuals. Look for: Infographics with keywords (e.g., “BPA-Free | Travel-Safe | Fits in Cup Holders”) Size comparison charts Lifestyle photos that match search intent Text overlays that highlight benefits Don’t underestimate image text . While Amazon doesn’t index image alt text directly, customer behavior influenced by visuals affects performance metrics like time on page and conversion rate. Step 5: Harvest Review Insights for Keyword & Messaging Clues Amazon customers write your copy for you—all you have to do is listen. Analyze competitor reviews: What words do customers repeatedly use? (e.g., “lightweight,” “easy to clean,” “perfect for travel”) What are positive themes ? What problems or objections do they raise? Use these insights to: Improve your bullet points Refine your images Add new keyword variations (especially emotional or pain-point terms) Step 6: Spy on Their Backend Keywords You can’t see backend search terms directly, but you can make educated guesses based on what they’re ranking for but not mentioning visibly in the listing. Use reverse ASIN tools to find: Keywords they rank for that don’t appear in the title, bullets, or description → These are likely in their backend search terms . Use this to expand your own hidden keywords without cluttering your copy. Step 7: Benchmark Performance Metrics Use tools like: Helium 10 – Market Tracker DataDive – Listing Scores Sellerboard – Competitor Monitoring Track: BSR (Best Seller Rank) Number of reviews Average rating Price changes New variations launched This helps you understand why they’re ranking well —and what you can emulate or beat. Step 8: Build a Listing That’s Better, Not Just Similar Now it’s time to apply what you’ve learned—but do it in a way that’s strategic, original, and compliant . Focus on: Keyword density without stuffing Front-loaded title with clarity High-converting bullet points that address pain points and benefits Backend terms that add long-tail support Mobile optimization (bullet length, image order, thumbnail clarity) Better visuals than your competitors Clear differentiation (USP) Don’t just match your competitors. Outperform them . Step 9: Track, Test, and Iterate Amazon SEO is not a one-time task—it’s an ongoing process . After optimizing: Track keyword rankings with tools like Keyword Tracker Monitor CTR and CVR using Amazon Brand Analytics (if available) Split test titles or images with tools like PickFu or Manage Your Experiments Keep what works. Replace what doesn’t. Final Thoughts: Data-Driven Creativity Wins Reverse engineering isn’t about copying—it’s about learning what works, why it works, and how to do it even better . By dissecting bestselling listings: You shorten the SEO learning curve You gain insight into buyer behavior You build listings designed for ranking + converting In the ultra-competitive Amazon marketplace, guesswork is a liability. Use real data from real winners to build a smarter strategy that puts your product on page one—and keeps it there. Need help with listing teardown, SEO keyword mapping, or a full optimization? Our team can reverse engineer your top competitors and build a tailored listing strategy that ranks and converts. Book a call now with CMO !