Win Big on Amazon Prime Day
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Are you ready to make the most out of Amazon Prime Day 2025?
Whether you're a new Amazon seller or have a few Prime Days under your belt, preparation is key to success. Prime Day is one of Amazon's biggest shopping events of the year, and smart planning can help you drive major traffic, boost conversions, and clear old stock.
Here’s a simplified, step-by-step guide to help you get ready for Prime Day 2025 and make it your most profitable event yet.
A Simple and Effective Guide to Prepare for Amazon Prime Day
Step 1: Make a Plan
Use past sales data (if available) to see what worked and what didn’t. Start early. Expect lower conversions before Prime Day as shoppers are researching and wish-listing. Make sure your listings are ready 3 weeks before the big day.
- Repeat winning strategies
- Avoid low-performing tactics
- If you're a new seller, know that shoppers browse listings weeks before buying
Step 2: Choose Which Products to Focus On
If you have a large catalog, focus on:
- High sellers
- Well-reviewed items
- Items that can compete in price and popularity
These are the popular Prime Day categories:
- Smart home gadgets
- Electronics & accessories
- Health & hygiene products
- Cleaning tools
- Kitchen items
If you don’t sell these, promote your top-sellers and bundle average items with better ones.
Step 3: Create Irresistible Deals
Prime Day is all about offering big discounts that attract more buyers and drive conversions. Sellers can take advantage of several types of deals to stand out during the event.
Coupons are a great option, as they display a visible orange tag on listings and are proven to boost conversion rates. Lightning Deals are short-term promotions that offer high visibility by appearing on Amazon’s “Today’s Deals” page for a limited time.
Deal of the Day promotions run for 24 hours and showcase your products with a special badge, increasing exposure. Lastly, Prime Exclusive Discounts appear directly in the search results and on product detail pages, clearly showing the slashed prices to Prime members.
Step 4: Manage Your Inventory
Running out of stock during Prime Day means missing out on major sales opportunities. Make sure your FBA inventory arrives earlier and have a backup plan just in case.
Tips:
- Monitor current stock levels
- Use a backup fulfillment method
- Consider old stock removal options
Step 5: Optimize Your Listings
Retail readiness is all about making sure your listings are in top shape before Prime Day. This means your titles, bullet points, and product descriptions should be rich in relevant keywords to help you rank higher in search results. Use clear, high-quality images that showcase your product and highlight key features. Make sure your listings answer common customer questions to reduce confusion and hesitation.
Don’t forget to address complaints found in customer reviews — this can help prevent returns and negative feedback. Also, keep your A+ Content and product descriptions up-to-date so shoppers have a seamless and engaging experience.
- Address customer complaints from reviews
- Update A+ Content and product descriptions
Step 6: Create Virtual Product Bundles
Boost your average order value by bundling slower-moving items with your top-sellers. With Amazon's Virtual Product Bundle Tool, Brand Registered Sellers can group up to five ASINs together without physically packaging them — Amazon handles the fulfillment for you.
- No need to physically bundle items
- Up to 5 ASINs
- Available for Brand Registered Sellers
Step 7: Clear Out Old Inventory
Prime Day is the perfect opportunity to clear out aging inventory and free up valuable warehouse space. By offering deep discounts on older or slower-moving products, you can turn stagnant stock into fresh sales and improve your inventory turnover.
- Offer deep discounts on older items
- Clear warehouse space
- Turn stale stock into sales
Step 8: Update Brand Store, Posts, and A+ Content
With increased traffic expected during Prime Day, your Brand Store needs to be ready to capture attention and convert shoppers.
Create a dedicated Prime Day page to showcase your best deals, highlight top-performing products, and update your A+ Content with fresh visuals and persuasive messaging.
Use Amazon Posts to generate buzz—these can be created from your existing social media content and help drive additional discovery from within your storefront.
Step 9: Boost Your PPC Campaigns
Run Amazon Ads to maximize visibility.
Use:
- Sponsored Products (for top keywords)
- Sponsored Brands (with promo callouts)
- Sponsored Brand Videos (for high engagement)
Pro Tips:
- Increase budgets from 4 PM onward (peak shopping time)
- Use budget rules to automate spending
- Track search term reports to optimize performance
Step 10: Don’t Ignore Off-Amazon Marketing
Spread the word outside Amazon.
Channels:
- Social media (Instagram, TikTok, Facebook)
- Influencer marketing
- Email campaigns
Take advantage of Brand Referral Bonus: earn up to 10% bonus on qualified sales driven through external links.
Step 11: Start Early Promotions
Start building excitement three weeks before Prime Day by teasing your deals through email and social media. Launch Amazon ads early to build product awareness and bid on high-performing keywords to boost your organic rankings ahead of the surge in traffic.
Step 12: Final Prep – One Week Before Prime Day
- Confirm all deals, ads, and inventory are good to go
- Double-check listings, images, and bullet points
- Test campaigns to ensure performance and placement
Be Ready, Stay Agile
Prime Day can be a game-changer for your business. But success isn’t just about big discounts. It’s about being smart, strategic, and staying ahead of the competition.
If this sounds overwhelming, you don’t have to do it alone.
Why
Chief Marketplace Officer (CMO) is the Key
Chief Marketplace Officer brings full Amazon brand management under one roof. From inventory planning to ad strategy, listing optimization, to marketing, CMO handles it all. All you have to do is focus on growth.
With the right partner, your Prime Day isn’t just good. It’s record-breaking.
Ready to dominate Prime Day 2025? Let Chief Marketplace Officer lead the way.
Amazon’s marketplace is vast, powerful, and fiercely competitive. With millions of sellers and algorithms that heavily favor competitive pricing, it’s easy for brands to feel pressured into lowering prices just to survive. But here’s the harsh truth: engaging in price wars may boost short-term sales—but at the cost of long-term brand value, profitability, and sustainability. As an experienced Amazon agency offering end-to-end brand support, we’ve witnessed how destructive pricing battles can be for brands that once held strong positioning. In this blog, we’ll break down what Amazon price wars are, why they occur, how they hurt your business, and most importantly, how to stay competitive without slashing prices. What Are Amazon Price Wars? A price war occurs when multiple sellers continuously undercut each other’s prices to win the Buy Box or capture more market share. This tactic is especially tempting on Amazon, where winning the Buy Box can mean the difference between success and obscurity. Amazon’s algorithm favors the lowest total price (including shipping), which leads sellers to believe that slashing their prices is the only way to gain visibility. However, while that approach might earn temporary wins, it initiates a race to the bottom where everyone loses: margins evaporate, brand trust erodes, and long-term viability is compromised. How Do Price Wars Start on Amazon? The price war spiral typically follows a predictable pattern: 1. Sellers Chase the Buy Box The Buy Box is Amazon’s holy grail. Sellers know that over 80% of conversions come from this placement. To win it, many sellers lower their prices, often significantly assuming it’s the only metric that matters. 2. Competitors React Once one seller drops their price, others follow suit. This tit-for-tat cycle continues until prices dip below profitability. 3. Profitability Collapses With multiple sellers cutting prices aggressively, margins vanish. Sellers may move high volumes, but each unit sold generates negligible or even negative profit. The worst part? Buyers now expect those lower prices. 4. Reputation Erodes Customers become suspicious when prices drop too low, assuming inferior quality or desperate liquidation. The brand’s perceived value takes a hit, and the long-term damage outweighs any short-term gains. Why Brands Should Avoid Price Wars Before diving into strategies, let’s address why price wars should be avoided at all costs: ✘ Shrinking Profit Margins Lowering prices diminishes profit margins and often doesn’t leave room to reinvest in essential aspects like advertising, logistics, or product development. For brands looking to scale, profit erosion is a death sentence. ✘ Unsellable Inventory Once prices dip too low, inventory loses perceived value. You may be forced to liquidate at or below cost, or worse, sit on unsellable stock. This puts strain on cash flow and disrupts reordering cycles. ✘ Brand Devaluation Your price is a key element of your brand. Slashing it repeatedly teaches customers that your products are only worth buying on discount. Over time, this cheapens brand equity and makes it harder to justify premium pricing—even for new products. ✘ Market Instability Constant price fluctuations cause confusion and instability in the marketplace. Your sales velocity may spike temporarily, but it becomes inconsistent and unpredictable—making it impossible to forecast or scale strategically. The Smart Seller’s Playbook: How to Avoid Price Wars on Amazon Price competitiveness matters—but that doesn’t mean you have to be the cheapest. Let’s explore strategic, proven methods for staying competitive without engaging in destructive price battles. 1. Build a Strong Brand Identity Price becomes irrelevant when customers want your brand. Branding is more than logos and packaging. It’s about storytelling, values, consistency, and customer trust. When your product and brand convey a clear, desirable identity, customers are less likely to shop based on price alone. Tactics: Optimize A+ Content to communicate your brand story and benefits. Use Brand Story modules to highlight your mission and value proposition. Incorporate lifestyle imagery and UGC to build emotional connections. Result: A well-branded product shifts the customer mindset from “What’s the cheapest?” to “This is the one I trust.” 2. Focus on Product Differentiation If your product is a commodity, price will always dominate. But if you differentiate effectively, you reduce the chances of direct comparison. Tactics: Offer unique bundles or variations (exclusive scents, colors, sizes). Highlight proprietary features or ingredients that competitors can’t replicate. Focus on packaging, customer experience, and added value. Example: Instead of selling a “vitamin C serum,” position it as a “clinically proven, dermatologist-formulated brightening treatment” with a proprietary blend not found elsewhere. 3. Control Your Distribution Channels Many brands unknowingly trigger price wars by losing control of their distribution. Unauthorized resellers, wholesalers, or retail arbitrage sellers can undercut prices without regard for your brand's strategy. Tactics: Use Amazon Brand Registry to protect intellectual property. Set clear pricing policies with authorized resellers. Monitor unauthorized listings and issue cease-and-desist notices when necessary. Enforce Minimum Advertised Price (MAP) policies where legally applicable. 4. Invest in Customer Experience A great product alone isn’t enough. Enhancing the entire customer journey increases perceived value, making price a secondary factor. Tactics: Provide exceptional customer service with fast, clear communication. Follow up post-purchase with branded emails or insert cards. Solicit and highlight positive reviews through legitimate request flows. Bonus: Satisfied customers often become repeat buyers—reducing your cost per acquisition and increasing lifetime value. 5. Monitor Pricing Trends, But Don’t React Emotionally Analyzing pricing trends is vital—but knee-jerk reactions to competitors’ discounts are what fuel price wars. Instead, develop a measured pricing policy. Tactics: Use historical data to identify seasonal price dips and plan promotions accordingly. Wait for lower-priced competitors to sell out before adjusting your pricing. Price for profit first, not the Buy Box alone. CMO Insight: “Winning the Buy Box at the cost of margin isn’t winning—it’s bleeding disguised as victory.” 6. Prioritize High-Margin Products in Your Catalog Not all products deserve equal promotional effort. A good strategy involves selecting SKUs with built-in margin flexibility and scalable potential. Tactics: Audit your catalog to identify hero products with the best profit margins. Reduce reliance on ultra-competitive, low-margin SKUs. Launch premium-tier versions of your products for added value. 7. Treat Advertising as a Profit Driver, Not Just a Sales Lever Advertising can offset the need for price cuts by driving visibility and conversions. But it must be approached as part of a larger profit optimization plan. Tactics: Optimize PPC campaigns with ACOS/ROAS targets that support your margins. Bid strategically on long-tail, high-intent keywords. Use Sponsored Brands and DSP to boost branded traffic. Key Point: The more you lean on branding and ads for visibility, the less you need to manipulate pricing. Frequently Asked Questions About Amazon Price Wars Q: Should I always lower prices to win the Buy Box? No. Winning the Buy Box depends on more than just price—shipping speed, seller rating, order defect rate, and other factors matter too. Always consider whether the margin loss is worth the temporary visibility boost. Q: What if a competitor drops their price drastically? Evaluate whether they’re a temporary disruptor (e.g., clearance sale) or a consistent player. Often, it’s better to wait them out. Don’t sacrifice long-term strategy for short-term panic. Q: Can I prevent other sellers from undercutting me? Yes, to an extent. With Brand Registry, you gain control over your listings. Combine that with MAP policies, strict distributor agreements, and proactive monitoring to maintain pricing integrity. Q: Is it better to offer bundles instead of discounting single units? Absolutely. Bundles can increase perceived value and average order value while maintaining healthy margins. Plus, they’re harder to compare directly with competitor listings. Final Thoughts: Brand Value Is Your Most Powerful Weapon In the chaotic arena of Amazon price wars, your brand is your best defense. Yes, pricing matters but it shouldn’t define your entire strategy. The most successful sellers maintain profitability by building brand loyalty, creating differentiated products, and controlling their listings with a long-term vision in mind. If you’re tired of racing to the bottom and want a strategic partner who understands the full Amazon lifecycle—from optimization and ad management to brand protection and catalog growth—our team is here to help. Sustainably scale. Stay profitable. Preserve your brand’s worth. Need help breaking free from the price war trap? Talk to our CMO -led Amazon strategy team and learn how to reclaim control of your margins while building a brand that lasts.
If you're thinking about becoming an Amazon seller or you’ve recently signed up, one of your first and most critical questions is likely: What should I sell? Choosing the right product can determine whether you thrive or flounder in the world’s largest online marketplace. With more than a billion items sold by Amazon selling partners in the U.S. and an average annual sales jumping to over $250,000 per seller, there’s no doubt that selling on Amazon is a lucrative opportunity. But getting a slice of that pie starts with smart product research. In this guide, we’ll explore how to generate product ideas using Amazon’s own tools, show you how to research, validate, and list your products, and give you tips for launching a brand that lasts. Whether you’re starting fresh or looking to expand, this blog will help you tap into Amazon’s vast ecosystem and prepare you to grow like a pro. Step 1: Understand What Makes a Great Amazon Product Not every product thrives on Amazon. The most successful items often share a few key characteristics: High demand, low competition Good profit margins Easy to package and ship Evergreen (sells year-round) Few moving parts or fragile components Before diving into Amazon tools, take stock of what matters most to your business: Do you want to build a brand? Resell trending products? Explore a niche hobby or market? With a clear goal in mind, you're better equipped to sift through opportunities and find your next bestseller. Step 2: 4 Smart Strategies to Spark Product Ideas If you’re stuck or unsure where to begin, start with these proven strategies: Put Your Own Spin on What’s Already Trending Look at popular products in your area of interest and ask: Can I do this better? Identify gaps by reading customer reviews. What do buyers love? What do they complain about? Target underserved audiences or needs. Can you tailor the product for a specific use case? Elevate the experience with better materials, more thoughtful packaging, or added features. Sometimes, success isn’t about reinventing the wheel—it’s about making a better one. Monitor Sales Metrics and Performance Trends Success doesn’t end with choosing the right product. You’ll need to continually track what’s working using Seller Central tools like: Brand Analytics dashboards Sales reports Customer feedback trends Account Health ratings Staying on top of these metrics helps you refine your offers and maximize your return. Get Inspired by Successful Sellers Stories of everyday entrepreneurs like Justin Dyson of Kids N’ Such , who scaled from $30K to $130K monthly sales prove you don’t need a massive budget to break through. Learn from their strategies and look at what kinds of products helped launch their brands. Conduct Deep Product Research The best ideas are backed by data. Go beyond gut feelings by: Browsing Amazon categories and subcategories Talking to potential customers Studying niche trends with eCommerce research tools Narrow your search from broad categories (e.g., Kitchen & Dining) to targeted niches (e.g., reusable meal containers). This makes it easier to identify winning opportunities. Step 3: Use Amazon’s Built-In Tools to Find Top Sellers Amazon offers a suite of free and paid tools that help you dig into sales trends, product demand, and competition. These include: Amazon Best Sellers Lists Updated hourly, these rankings show top-selling items in every category. Use them to: Identify high-performing niches Spot seasonal or trending products Benchmark against your own ideas Best Sellers Rank (BSR) Every product on Amazon has a BSR that reflects how well it sells in its category. Lower BSR = higher sales. Use this to evaluate product demand. Movers & Shakers This list highlights the biggest gainers in sales rank over the last 24 hours. It’s a real-time pulse of what’s hot. Hot New Releases Launching a new product? Use this list to track how similar items are performing—great for competitive research. Most Wished For See what customers want most even if they haven’t purchased it yet. This can be gold for planning inventory or marketing. Amazon Seller Mobile App Scan barcodes or ASINs on the go to check sales rank, pricing, and competition in real time. Product Opportunity Explorer This is Amazon’s ultimate data powerhouse. It offers detailed analytics including: Average units sold Niche saturation Seasonality Customer search volume and behavior Use this tool to validate demand before investing in a product. Step 4: Explore Product Categories with Proven Demand Do you still need inspiration? These are some of the top categories currently trending on Amazon: Beauty & Personal Care Think: hair growth oils, anti-aging creams, moisturizers, acne treatments. Kitchen & Dining Popular products include collapsible microwave covers, stainless steel tumblers, meat thermometers, and toddler sippy cups. Automotive From car cup holders to portable air compressors and interior cleaners, automotive accessories are in demand. Clothing, Shoes & Jewelry Items like shapewear, running shoes, yoga pants, and compression organizers are consistent bestsellers. Electronics USB wall chargers, Apple AirTags, Fire TV sticks, surge protectors, and smart tablets are constantly in demand. Appliances Compact ice makers, mini fridges, and portable washers combine convenience and size—perfect for eCommerce. Trends change rapidly, so always continue testing and researching to stay ahead of the curve. Step 5: Prepare Your Product for Launch A winning product idea isn’t enough. You also need to think about how to sell it. Here are some things to consider: Procurement: Source Your Products Will you resell, manufacture, or private label? Each has pros and cons. Make sure you work with reputable suppliers and validate product quality before scaling. Fulfillment: Choose a Shipping Method Amazon offers several fulfillment options: FBA (Fulfillment by Amazon): Amazon handles storage, shipping, and customer service. FBM (Fulfilled by Merchant): You ship the products yourself. Seller-Fulfilled Prime: Use your own warehouse while offering Prime delivery benefits. You can even mix fulfillment methods based on product type or inventory availability. Listing: Optimize Your Product Page First impressions matter. A great product listing includes: High-quality images and videos Clear, benefit-driven bullet points Keywords that match how customers search Competitive pricing Learn more in Amazon’s Listing Optimization Guide. Branding: Connect with Customers Once you enroll in Brand Registry, you can build a customizable storefront and share your brand story with rich content. This builds trust and drives conversions. Marketing: Promote and Scale Use Amazon Ads, SEO, influencer marketing, and email campaigns to drive awareness. Adjust your marketing tactics as you learn what resonates with customers. Step 6: Find Your Niche with Amazon’s Special Programs Amazon offers niche-specific programs to help you grow faster and more strategically. These include: Brand Registry: Unlocks A+ Content, sponsored brand ads, and brand protection tools. Amazon Handmade: For artisans and makers. Amazon Custom: For sellers offering personalized products. Merch by Amazon: Sell original designs with no upfront costs. Amazon Renewed: For selling refurbished or pre-owned goods. Mix and match these programs based on your goals and inventory. Key Take-away: Stay Flexible, Stay Curious Ecommerce isn’t static. What’s selling today may fade tomorrow, and new opportunities pop up constantly. Stay agile, revisit your strategies often, and always continue researching. As you grow, lean on Amazon’s tools to make smart, data-backed decisions. From the Best Sellers list to the Product Opportunity Explorer, there’s no shortage of resources to help you launch your next hit. Conclusion: Let Chief Marketplace Officer Help You Scale with Confidence Building a thriving Amazon store takes more than good product ideas. It requires expertise across sourcing, fulfillment, listing optimization, branding, and data analysis. And while Amazon gives you the tools, you still need the right strategy to put them to work. That’s where a Chief Marketplace Officer (CMO) comes in. We bring full-spectrum Amazon brand management to your business, overseeing everything from product launch to advertising strategy to customer retention. With experience in navigating Amazon’s complex algorithms, policies, and trends, CMO is your secret weapon for scaling sustainably. Whether you're just starting out or looking to grow faster, we ensure every part of your Amazon operation runs smoothly and profitably. Ready to take your Amazon store to the next level? Hit our inbox and we’ll unlock the full potential of your brand!