Your Brand’s Secret Weapon on Amazon: The Storefront

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Are you ready to scale on Amazon? Start with your Brand Storefront!

If you're a new Amazon seller, you’ve likely focused your efforts on product listings, optimizing bullet points, and gathering reviews. That’s a great start. But, if you want to build a recognizable brand that grows beyond one-off purchases, there’s one tool you can’t ignore: the Amazon Brand Store.

Amazon Brand Stores offer an incredible opportunity to elevate your brand, showcase your full product lineup, and create a rich shopping experience that drives conversions and repeat purchases. Best of all, they’re free to set up if you're brand registered.

In this post, we’ll walk you through what an Amazon Brand Store is, how to build one, tips for optimization, and how to manage it all seamlessly.


What Is an Amazon Brand Store?

An Amazon Brand Store, also called a storefront, is a customizable, multipage microsite hosted directly on Amazon. Think of it as your brand’s “home” on the marketplace.

It gives you the ability to display your brand story, product categories, and promotional content without distractions from competing ads or listings.

Unlike traditional product listings, a Brand Store lets you tell your story, group similar items, and create a unique shopping experience tailored to your audience.

What makes it even easier? You don’t need any coding skills. Yes, you read it right. Amazon provides drag-and-drop templates and content tiles to get started.


Why Build an Amazon Brand Store?

For sellers who are serious about long-term growth, a Brand Store isn’t just a “nice-to-have.” It’s a powerful conversion and branding tool.

Still on the fence? Here are compelling reasons why you NEED a BRAND STORE:

1. Full Control Over Brand Messaging

Amazon’s product pages are rigid. Brand Stores give you freedom to design how your brand is presented, add rich visuals, videos, and sales copy.

2. Increased Sales and Conversion

Visitors to your store aren’t distracted by competitor ads, which boosts engagement and often leads to higher conversion rates.

3. Central Hub for Your Products

A storefront allows customers to browse your entire catalog in one place, increasing the chances of cross-sells and upsells.

4. Stronger Advertising Impact

You can direct Amazon Sponsored Brand Ads and external traffic (from Google, TikTok, Facebook) to your Brand Store rather than a single product listing.

5. Google Search Visibility

Amazon is a high-authority site, and Brand Stores can show up in Google search results, helping you generate free, organic traffic.

6. Customer Loyalty and Brand Recognition

Brand Stores let you build a deeper connection with your audience, encouraging return visits and brand advocacy.


Who Can Create an Amazon Brand Store?

Only sellers enrolled in Amazon Brand Registry can access the Brand Store feature. That means you must sell your own branded products and have completed Amazon's verification process.


Step-by-Step: How to Create Your Amazon Brand Store

Creating a Brand Store is easy once you're brand registered. Follow these simple steps:

  1. Log into Seller Central and go to “Stores” > “Manage Stores.”

  2. Choose a layout template or create your own using Amazon’s drag-and-drop builder.

  3. Add content tiles, including images, product collections, videos, and text.

  4. Customize your navigation, like category pages and “About Us.”

  5. Preview and test your store for broken links and spelling errors.

  6. Submit for review. Amazon typically approves within a few days.

Once live, you can direct traffic to your store through ads, social campaigns, or even organic Google searches.


How to Optimize Your Amazon Brand Store for Growth

Launching your store is just the beginning. To truly stand out, you need to optimize it for both Amazon users and Google search visibility.

Craft a Compelling Brand Story

Your store should clearly communicate your value proposition. What problem do you solve? What makes your product different? Tailor your messaging around your ideal customer's needs and desires.

Use Strategic Keywords for SEO

Amazon Brand Stores have the unique advantage of ranking on Google, which means you can attract valuable external traffic if optimized correctly. 


To make the most of this, start by identifying the keywords your target audience is actively searching for using tools like SE Ranking or Google Keyword Planner. Then, incorporate these keywords naturally into your store’s titles, headers, and page content to improve visibility and search performance.

Leverage High-Impact Visuals

To make your Amazon Brand Store visually engaging, use high-quality images and authentic lifestyle photos that reflect your brand. Create custom category banners to guide shoppers and reinforce your store’s identity. 

Adding explainer or promotional videos can boost time on page and improve conversions. Steer clear of generic stock photos. Instead, aim for visuals that feel genuine and relatable.

Optimize for Mobile Shoppers

More than 30% of Amazon purchases happen on mobile. Use large, tappable elements and concise text. Keep navigation intuitive with clear categories and a logical structure.

Build a Strong “About Us” Page

Tell your brand’s origin story in a way that connects emotionally with your audience. Add real photos and reviews. Keep the focus on what your brand does for the customer.

Drive Traffic From Outside Amazon

Promote your Brand Store using:

  • Facebook and Instagram Ads

  • Google Shopping and search ads

  • TikTok videos and influencer partnerships

  • Email newsletters and blog posts

Use Amazon Attribution links to track performance across these channels.


Measure and Adjust with Amazon Brand Store Insights

Amazon provides valuable metrics such as page views, click-through rates, and sales per page to help you evaluate your Brand Store’s performance. 


Regularly reviewing this data allows you to understand which content resonates most with your audience. Use these insights to test variations, refine your messaging, and optimize your layout for better results.


UX and Navigation: Build a Store That Converts

The best Brand Stores feel like a natural extension of the brand. Follow these best practices:

  • Use subpages to separate collections (great for SEO and UX).
    Organizing your store into subpages for each collection helps customers easily find what they’re looking for. It also boosts your SEO by allowing you to target specific keywords on dedicated pages.

  • Make navigation intuitive. Highlight best sellers and group products logically.
    A simple, clear navigation menu improves the shopping experience and keeps users engaged. Showcasing best sellers and grouping products by category or use case helps guide shoppers to what they want faster.

  • Avoid clutter. Keep pages clean and focused.
    Too many elements can overwhelm shoppers and distract them from your products. A clean, focused layout helps emphasize your messaging and drives conversions.

  • Match A+ Content visuals to your store for consistency.
    Visual consistency between your A+ Content and Brand Store builds trust and brand recognition. Use similar color schemes, image styles, and tone to create a cohesive shopping experience.

  • Use strong CTAs like “Shop the Collection” or “Explore More.”
    Effective calls to action guide customers toward taking the next step. Clear, action-driven phrases like these can increase click-through rates and encourage deeper browsing.


Advanced Tactic: Using Amazon Posts to Boost Brand Store Traffic

Amazon Posts are like Instagram for Amazon. Found within the mobile app, they let you share lifestyle images and captions that link directly to your listings or store.

They’re free, help increase visibility, and encourage browsing within your ecosystem. Use Posts to amplify your Brand Store strategy and keep traffic flowing even without ads.


Why You Need Chief Marketplace Officer to Manage It All

Creating a compelling Brand Store requires creativity, analytics, copywriting, and a deep understanding of Amazon’s evolving tools. 

But to master it, especially at scale, you need strategic leadership. That’s where the experts in Chief Marketplace Officer (CMO) comes in.

Chief Marketplace Officer isn’t just an Amazon expert — we’re a team of A-players who:

  • Oversees your entire Amazon strategy

  • Integrates advertising, branding, and operations

  • Ensures your Brand Store aligns with your product launches and campaigns

  • Uses data insights to drive continual improvements

  • Maximizes ROI from both Amazon-native and external traffic sources

At Chief Marketplace Officer, we offer precisely this kind of high-level Amazon strategy, combining technical skill with brand-building expertise. Whether you’re launching your first store or optimizing at scale, having the right leadership can make all the difference.


Key Takeaways

  • Amazon Brand Stores offer a powerful way to showcase your products, increase conversions, and establish brand authority on and off Amazon.
  • They’re free to build for brand-registered sellers and easy to set up using Amazon’s drag-and-drop tools.
  • Optimize your store by telling a clear brand story, using SEO keywords, leveraging visuals, and driving traffic from outside platforms.
  • Use Amazon Brand Store Insights and A/B testing to make data-driven decisions.
  • To truly scale, partner with a Chief Marketplace Officer who can align your storefront with advertising, SEO, and sales strategies.


Start building your Brand Store but don’t do it alone. Let expert strategy guide you to lasting growth!

10 Game-Changing Amazon and TikTok Shop Strategies Most Sellers Overlook

By William Fikhman • September 4, 2025
E-commerce is evolving at breakneck speed. Every month, new sellers flood Amazon and TikTok Shop, advertising costs rise, and customer expectations climb higher. If you’ve ever felt like it’s harder than ever to stand out, you’re not alone. But here’s the good news: the sellers who thrive aren’t necessarily the ones with the deepest pockets—they’re the ones who discover smarter, lesser-known strategies. These hidden tactics help you uncover new opportunities, save time, and get an edge over competitors who stick to the same old playbook. In this post, we’ll explore 10 unique Amazon and TikTok Shop strategies most sellers aren’t using . Think of them as “unfair advantages” that give you access to insights, data, and automation your competitors might not even know exist. 1. Unlock Hidden Product Opportunities with Frequently Bought Together History Most sellers glance at Amazon’s “Frequently Bought Together” section without much thought. The problem? What you see there is just the current snapshot—it changes daily. Tools like Helium 10 allow you to look back at the entire history of items purchased alongside your product (or even your competitors’). Why this matters for sellers: Product development: Imagine selling a bat-shaped bath mat and discovering that coffin-shaped toothbrush holders and bat shower hooks were historically purchased with it. That’s two new product opportunities you never would have thought of. Smarter advertising: Instead of only targeting your direct competition, you can run Sponsored Display ads on complementary items. Amazon has already proven that customers buy them together—so why not step in and capture that overlap? This strategy transforms simple browsing data into gold mines for bundles, cross-promotions, and advertising angles. 2. Bulk Convert Amazon Listings to TikTok Shop TikTok Shop is booming, with some sellers reporting sales that rival or even surpass Amazon. The biggest barrier? Many sellers say, “I don’t have time to rebuild all my listings for another platform.” That excuse is now outdated. With bulk listing converters, you can transfer your Amazon listings to TikTok Shop in under 30 seconds —AI-optimized for TikTok’s unique format. Benefits include: No tedious downloading of images or rewriting product descriptions. AI-tuned titles and copy that actually match TikTok’s audience style (not just a lazy copy-paste). A low-risk way to test a fast-growing sales channel. If Amazon feels crowded, TikTok Shop is your chance to expand quickly without doubling your workload. 3. Automate Keyword Harvesting Staying ahead with keywords can make or break your visibility. Traditionally, sellers run tools like Cerebro every couple weeks, compare results, and manually look for new opportunities. But this method eats up hours. Now, you can automate keyword harvesting . Instead of manually checking, you’ll be notified the moment competitors start ranking for a new, high-volume keyword. Why this is a game-changer: Capture sales opportunities before anyone else notices. Ensure you’re never the last to rank for trending terms. Free up hours of research time while still being first to act. It’s like having a personal assistant who never sleeps, constantly scanning Amazon to make sure you don’t miss out. 4. Protect Conversion Rates with Heat Maps Here’s a silent killer most sellers overlook: If Amazon checks in only a few units to one warehouse, customers in other regions may suddenly see two-week delivery times . Shoppers abandon their carts, your conversion rate plummets, and your ad spend is wasted. That’s where inventory heat maps come in. With heat maps, you can: See exactly where your inventory is located. Spot delivery black holes before they tank your sales. Adjust replenishment plans strategically and avoid wasted ad spend. The key here is visibility. Without heat maps, you’re flying blind and might never know why conversions dipped in certain regions. 5. Automate TikTok Fulfillment with Amazon MCF Not every seller has a warehouse or fulfillment setup ready for TikTok Shop orders. The solution? Amazon’s Multi-Channel Fulfillment (MCF). This lets Amazon handle your TikTok Shop fulfillment seamlessly—packing, shipping, and tracking updates—without any manual work. Advantages: Orders sync automatically with your TikTok Shop. You keep control over shipping speed and safety stock. You focus on growth, while Amazon handles the logistics. MCF essentially turns TikTok Shop into an instant extension of your Amazon FBA operation. 6. Spy on Competitor Sales with Brand Analytics Most sellers love Search Query Performance, but it only reveals insights for your own products. What about your competitors? With advanced analytics, you can slice Amazon Brand Analytics to see exactly which keywords generated sales for your competitors in the past. Why this matters: Amazon-verified sales data eliminates guesswork. Discover seasonal or one-off spikes where competitors capitalized. Build your own strategy to capture those same keywords next time. Think of it as learning from your competitors’ wins without repeating their mistakes. 7. Access Years of Keyword Ranking History Imagine being able to look back at how your product ranked during Prime Day last year—or which keywords spiked during last Q4. With most tools, this data is lost if you weren’t tracking at the time. Make use of Helium 10. It stores years of keyword data , even retroactively. This lets you: Benchmark your seasonal performance. Import competitor keywords and instantly see years of history. Identify trends and prepare for future events. Historical keyword data is like having a time machine for your business—showing you what worked, when, and how to replicate it. 8. Find Influencers Already Promoting Your Competitors Influencer-driven content has become essential for conversions on both Amazon and TikTok. But instead of cold-pitching random creators, why not find influencers who are already making videos about your competitors’ products ? Tools now let you discover: Which influencers created Amazon or TikTok content in your niche. Direct outreach info like emails or social profiles. Content history so you know if they’re a good fit. If they’ve promoted a competitor successfully, chances are they’ll be willing to do the same for you—possibly even better. 9. Discover the Top Three Clicked Products in Search Click-through insights are powerful. With Chrome extensions tied to Brand Analytics, you can instantly see the top three clicked products for any keyword last week. Why is this valuable? You identify who’s winning the clicks, not just the rankings. You can spot products that attract traffic but fail to convert—saving you from wasted ad bids. You’ll know when it’s worth bidding higher because you’re already pulling sales mid-page. It’s a shortcut to understanding buyer behavior without sifting through endless reports. 10. Save Hours with Rules-Based Advertising Manual PPC management is time-consuming, and with hundreds of campaigns, mistakes are inevitable. Rules-based advertising changes that. You can set rules like: If 25 clicks, 0 sales → pause target. If ACoS >70% → lower bid by 20%. Once set, these rules automatically apply across campaigns. The result: Hours saved every week. Wasted spend eliminated. Profitable campaigns that scale without babysitting. Automation doesn’t just save time—it ensures you’re making data-driven decisions consistently. Why These Strategies Work These 10 strategies might seem small individually, but together they compound into a massive competitive advantage. By stacking them, you can: Discover hidden product and bundle opportunities. Capture trending keywords before competitors. Expand into TikTok Shop effortlessly. Protect conversion rates and ad efficiency. Build scalable systems with automation. Most importantly, these methods are underutilized . Even seasoned Amazon sellers often miss them, which means you can get ahead by simply implementing what others overlook. Don’t Just Compete—Get Strategic E-commerce isn’t slowing down, and neither is the competition. But instead of fighting on the same old battlefield, these strategies help you outsmart, outmaneuver, and outperform. The challenge now is simple: pick one strategy and test it this week. Layer more strategies over time, and watch as each advantage compounds into long-term growth. And remember—you don’t have to figure it out alone. Chief Marketplace Officer (CMO) can help your brand implement these strategies, optimize your Amazon presence, and expand across channels like TikTok Shop with confidence. With the right expertise by your side, you’re not just keeping up—you’re leading.

Spotting Your Next Bestseller: 18 High-Demand Products to Sell on Amazon in 2025

By William Fikhman • September 4, 2025
If you’ve been selling on Amazon for a while, you know how quickly the marketplace evolves. What was a hot seller last year might be collecting dust today. Trends shift, new competitors jump in, and customer preferences keep changing. That’s why keeping a pulse on high-demand products is one of the smartest moves you can make as an Amazon seller in 2025. But here’s the challenge: finding those products takes time, research, and reliable insights. Luckily, Amazon shares a lot of data if you know where to look — and there are proven strategies you can use to identify what’s trending before everyone else catches on. In this guide, we’ll cover: • 18 trending, high-demand products across popular Amazon categories • Why these products are performing so well • Tips to help you identify profitable niches yourself • Practical marketing tactics to attract customers and boost sales By the end, you’ll walk away with product ideas and strategies you can put into action right away. Why High-Demand Products Matter Selling high-demand products on Amazon isn’t just about chasing the latest fad. It’s about positioning yourself where customers are already spending money. When you align your catalog with what buyers actively search for, you reduce risk and increase your chances of winning the Buy Box, climbing search rankings, and earning repeat business. And while competition is real, the Amazon marketplace is massive. Even within the most popular categories, there are always sub-niches and product variations where savvy sellers can carve out market share. Let’s dive into this year’s top 18 trending products. 1. Electronics – Surge Protectors Electronics is a tough but rewarding category. Demand never slows because people constantly upgrade devices. Surge protectors, particularly POWRUI and Hanycony models, are hot right now. • POWRUI surge protectors are compact, travel-friendly, and include USB ports. • Hanycony models offer overload protection for sensitive electronics. Both appeal to today’s tech-savvy, on-the-go customers who prioritize safety and convenience. 2. Clothing, Shoes & Jewelry – Crocs Love them or hate them, Crocs are back — and bigger than ever. Endorsed by celebrities and fueled by nostalgia, Crocs are a quirky fashion staple that customers keep buying. Why sellers love this product: Comfortable, durable, and easy to clean. Low return rates compared to other footwear. Strong appeal across multiple niches, from healthcare workers to outdoor enthusiasts. 3. Beauty & Personal Care – Acne Patches Skincare has exploded on social media, and the Mighty Patch is leading the way. What started as a TikTok craze has become a mainstream skincare essential. Customers rave about: • Simplicity and effectiveness, even on sensitive skin. • Over 140,000 global ratings with nearly 90% four stars or higher. • Celebrity endorsements that add credibility. If you’re into beauty, this is one trend you don’t want to miss. 4 & 5. Home & Kitchen + Kitchen & Dining – Insulated Tumblers Wellness meets style with insulated tumblers like the Stanley Quencher , Owala , and HydroJug . These aren’t just cups; they’re lifestyle statements. • Double-wall vacuum insulation keeps drinks hot or cold for hours. • Social media buzz drives consistent demand. • Portability and design add to their everyday appeal. The “hydration trend” is only growing stronger in 2025. 6. Health & Household – Whey Protein Powder Fitness and nutrition remain evergreen markets. Optimum Nutrition Gold Standard Whey Protein dominates because it offers value, flavor, and results. Key points: • Supports muscle growth and recovery. • Affordable yet trusted. • Subscription options encourage repeat purchases — gold for sellers. 7. Toys & Games – Writing Tablets Parents want fun, mess-free activities for their kids, and the TEKFUN Writing Tablet delivers. Why it sells: • Reusable LCD screen = eco-friendly alternative to paper. • Compact and durable, great for travel. • Appeals to parents who want both entertainment and education. 8. Sports & Outdoors – Reusable Ice Packs Reusable ice packs, like Fit & Fresh Coolers , are practical, eco-friendly, and versatile. • Keep lunches cool, aid in sports recovery, or enhance outdoor trips. • Lightweight and compact for convenience. • Appeals to health-conscious and eco-aware buyers. 9. Baby – Baby Wipes Parents don’t compromise when it comes to baby care. WaterWipes stand out for their pure, gentle formula: 99.9% purified water and a drop of fruit extract. • Safe for sensitive skin. • Trusted by healthcare professionals. • Premium positioning appeals to modern parents willing to pay for quality. 10. Pet Supplies – Cat Litter Pet owners are loyal, and they buy essentials on repeat. Dr. Elsey’s Premium Clumping Cat Litter is a bestseller because of: • Excellent odor and dust control. • Strong clumping ability. • Evergreen demand — cats need litter every day. 11. Appliances – Countertop Icemakers Countertop icemakers, like the Silonn , are a perfect example of convenience products that became trendy. • Produces different ice types (a bonus for cocktail fans). • Solves freezer space issues. • A symbol of modern kitchen luxury. Even after appliance shortages, demand remains steady. 12. Cell Phone & Accessories – Screen Protectors Smartphone accessories are evergreen, but Ailun screen protectors stand out. • Easy to install with included kits. • High durability and reliability. • Affordable yet effective — appeals to a wide market. 13. Computers & Accessories – Type C Chargers With laptops getting slimmer and faster, chargers are more important than ever. The Sunveza USB Type C Charger is a best seller. • Compatible with MacBooks and other devices. • Reliable, efficient, and durable. • Longer cable adds user convenience. 14. Video Games – Gaming Headsets Gamers want immersion. The BENGOO G9000 headset delivers: • Superior sound quality and noise cancellation. • Comfortable for long sessions. • Holds the #1 Best Seller spot in PS4 headsets. 15. Musical Instruments – Lavalier Microphones Content creators fuel this trend. The MAYBESTA Wireless Lavalier Microphone is in high demand. • Compact and wireless, perfect for creators and musicians. • Reliable sound quality. • Essential for podcasts, videos, and performances. 16. Tools & Home Improvement – Under-Cabinet Lights DIY culture is booming, and MCGOR under-cabinet lights hit the sweet spot. • Rechargeable and wireless = no messy wiring. • Dimmable for versatile use. • Strong reviews and Amazon’s Choice badge boost trust. 17. Patio, Lawn & Garden – Pest Control Nobody likes uninvited guests. TERRO T300B Liquid Ant Killer is simple but effective. • Attracts and eliminates ants quickly. • Affordable and reliable. • Seasonal spikes in spring and summer boost sales potential. 18. Arts, Crafts & Sewing – Pencil Cases Creativity meets practicality with the WEMATE Large Pencil Case . • Stylish and functional for students, artists, and professionals. • High storage capacity. • Positive reviews drive word-of-mouth sales. 5 Steps to Spot Trending Products Yourself You don’t have to rely only on best-seller lists. Smart sellers use a framework to spot the next wave of demand: Identify current demand – Check best-seller lists, research tools, and customer reviews. Know your audience – Use Amazon Brand Analytics to understand buyer behavior. Evaluate product details – Consider size, shipping, price, durability, and seasonality. Monitor social trends – Social media often predicts Amazon’s next big thing. Source smart – Choose reliable suppliers to maintain quality and profitability. 6 Marketing Tips to Drive Sales Even with high-demand products, you need a solid marketing plan: Set competitive prices – Use Amazon’s Automate Pricing tool or monitor competitor pricing. Optimize your listings – Nail SEO with strong keywords, photos, and descriptions. Offer fast, free delivery – Leverage FBA for Prime eligibility. Use Buy with Prime – Bring Amazon’s trusted checkout experience to your own website. Advertise smart – Run targeted Amazon Ads campaigns to boost visibility. Track performance – Use Seller Central dashboards and adjust your strategy based on sales data. Winning on Amazon with the Right Partner Finding the right product to sell is only half the battle. Scaling, optimizing, and standing out from competitors is where the real challenge lies. That’s where Chief Marketplace Officer comes in. As a full-service agency dedicated to helping brands succeed on Amazon, they bring the expertise, tools, and strategies you need to thrive in today’s competitive marketplace. Whether you’re looking to launch a new high-demand product, optimize your listings, or run profitable advertising campaigns, Chief Marketplace Officer can help you boost visibility, sales, and brand growth. If 2025 is the year you want to take your Amazon business to the next level, partner with the experts who know how to get you there.