Anna Griffin

Case Study

10.5 ROAS while growing sales

About

Anna Griffin Inc. is an internationally known, high-end, stationary and craft brand located in Atlanta, Georgia. Founded in 1994 by Anna Griffin, the company made its mark on the gift industry by creating custom wedding invitation kits that could be printed at home. The brand offers unique, elegant patterns that are translated across product categories such as invitations, greeting cards, fabrics and craft products. All of these products have a single purpose - to inspire its user. 

Challenges

A historic brand mostly focused on HSN and D2C never gave Amazon the attention it needed. Amazon only listed old products, with branding way off and no storefront for easy shopping. 

Solution

Developed 100+ new product detail pages with relevant child/parent variations. Managed all inventory and logistics to implement an FBA strategy. Created a robust Storefront and advertising campaign for consistent growth. 

Results

Anna Griffin of Anna Griffin, Inc. "Chief Marketplace Officer helped us get on Amazon for the first time since being a HSN brand for 20+ years.  We are proud of the look they developed and the business we now capture"